Our guest, Tomer Rabinovich, is a magician-turned-entrepreneur. Without any formal training in sales, he was able to launch and scale multiple e-commerce brands. But aside from running his own business, Tomer is passionate about helping other sellers through mastermind classes and his live lectures. This time, he’s gone a step further and wrote a book for beginner sellers called Ride the Amazon Wave.
In this episode, we talk about the book, how Tomer got started with e-commerce, and the lessons he learned along the way.
Timestamps:
Tomer's book, Ride the Amazon Wave, is a great read for Amazon third-party sellers of all levels. You can purchase the book through Amazon, and if you want to reach out to our guest, go to jointopdog.com.
Check out other episodes from the podcast on iTunes, and don’t forget to leave us a review.
Mike talks about where he’s been the past 3 weeks, and highlights how Masterminds have been instrumental in his business.
Today’s episode is a short one – I wanted to give a short life update on what’s been going on during the past few weeks. I’ve been a little absent for work in the past few weeks to attend a wedding, go on an anniversary cruise with my wife, and also to speak at the Sell + Scale Summit.
After getting back from Sell + Scale however, I started to feel a little off. That feeling started to suddenly get more intense, and before I knew it, I had caught COVID sometime after getting back from the cruise and until now I still haven’t fully recovered which has really pushed me back on work that I need to catch up on.
Anyway, I wanted to talk about the real meat and potatoes of this episode – Masterminds. If you're new to the podcast, Masterminds are basically moderated groups of ecommerce entrepreneurs that will help keep each other accountable to their yearly, quarterly and monthly goals for their business and personal lives.
After just getting back from a weekend with my Mastermind group, I’ve learned that everyone has something that they’re going through, despite how much money they have or how successful they seem to be on the outside.
And it’s not just in personal lives, but in business too. My Mastermind group started out after meeting each other in eCommerce Fuel Live and we first shared the common tips on how to get ahead on Amazon, and the like.
But after 6 to 8 years of getting to know these people, it’s more personal now. We’re here for each other through the tears, through the issues that others have in their personal lives, and we talk about them with each other to hopefully help our lives for the better.
Personally, joining a mastermind group has probably been one the best decisions I’ve made for my business, and I really hope that you'll see how advantageous it is to be part of one.
If you enjoyed this episode, don’t forget to leave us a review on iTunes.
Happy selling and I’ll see you on the next one!
Mike and eCommerceFuel founder Andrew Youderian break down the biggest takeaways from this year’s eCommerce Trends Report and discuss what they mean to online sellers.
eCommerceFuel’s eCommerce Trends Report is an annual survey of 7-8 figure store owners that provides a unique and detailed look into which trends are shaping the ecommerce landscape year over year.
Joining me for this episode is none other than eCommerceFuel founder Andrew Youderian. We’ll be breaking down the four biggest takeaways from the 2022 edition of the eCommerce Trends Report to paint you a clear picture of the ecommerce ecosystem and how you can take advantage of these insights to grow your business.
Some of the awesome things we talk about include why ROAS is no longer a good success indicator, why raising prices is not as scary as you might think, and what the best ecommerce business model is today.
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If you want to get into the nitty gritty details of the survey, be sure to check out the full report here. As always, I enjoyed having Andrew on the podcast, and I’m excited to have him back for more episodes soon. You can check out the eCommerceFuel community on their website or hit him up on LinkedIn.
If you enjoyed this episode, don’t forget to leave us a review on iTunes. Happy selling and I’ll see you on the next one!
Mike and Steve talk about the brutal truth behind success stories in business and how they manage to keep track of the more important things in life as entrepreneurs.
Hey, it’s Mike and Steve here coming at you with a podcast before we go on stage at the Sell + Scale Summit.
In this episode, we give you a sneak peek into our topic of discussion at the event—brutal truths about success in business. We chose this topic not only to deviate from the usual seller conference topics, but also to bring to fore some equally important aspects about running a business that people don’t really talk about during these events.
This episode is filled with insights about the truth behind happiness vis-a-vis money and luxury, the 4-burner theory that helped us scale our business while maintaining healthy relationships, and how we personally dealt with the common struggles that entrepreneurs have.
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Lots of thanks to Steve for doing this episode with me. You can check out all his awesome stuff over on mywifequitherjob.com. I’m looking forward to having him back for more podcasts episodes down the road.
If you enjoyed this episode, don’t forget to leave us a review on iTunes. Until the next one. Happy selling!
Dave breaks down EcomCrew’s August 2022 Brand Report—our big revenue drivers, the recent strategies we implemented, and our biggest wins and fails for the month.
It’s Dave here, and I’m excited to jump on this quick solo podcast to talk about our biggest wins and fails in this August 2022 Brand Report.
For those who are new to the podcast, our Brand Report is a monthly Blog and Podcast update where we give you a sneak peek into our numbers and figures in real time, talk about what’s working (and what’s not), and which marketplace trends factored into our bottomline over the past month.
In this update, I’ll go over why August 2022 turned out to be an awesome month revenue-wise for us, despite historically being slow because of the seasonal products in our portfolio. I also share how we produce videos, rebrand a business, and hire offshore employees, among other good stuff. Let’s get right into it!
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If you want to dive deeper into our numbers for August 2022, head over to ecomcrew.com/august-brand-report, and don’t forget to share how your August went as well!
As always, leave us a review on iTunes if you enjoyed this episode. Happy selling and we’ll catch you on the next one!
Mike and longtime friend Cole South talk about why ecommerce sellers can learn a thing or two from poker pros, the challenges of running a lot of brands, and some awesome new ecommerce tools.
As I’ve mentioned dozens of times in this podcast, I was into poker and affiliate marketing before ultimately starting my first ecommerce brand. While some people may find this to be a strange transition, there’s actually quite a few of us who went the same route.
Joining me for this episode is Cole South, a longtime friend from way back in my poker days who’s also currently running multiple ecommerce brands himself.
Some of the good stuff we talk about in this entry include why poker pros seem to make great ecommerce entrepreneurs, what makes running multiple ecommerce brands hard (and why sellers still do it anyway), and Cole’s awesome new software tailored to streamlining your ecommerce business.
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I wanna thank Cole for coming on the show, we’d be thrilled to have him back anytime! If you want to learn more about his new software, Synchronize, they’re currently offering a sweet deal exclusively to EcomCrew Podcast listeners. Head over to synchronize.com/ecomcrew. You can also hit Cole up directly on his Twitter.
As always, don’t forget to leave us a review on iTunes if you enjoyed this episode. Happy selling and we’ll see you on the next one!
Mike and Jake unpack the biggest takeaways from the latest edition of Jungle Scout’s State of the Amazon Seller Report to learn how sellers did this past year and what their plans are moving forward.
The State of the Amazon Seller is an awesome annual report by Jungle Scout that gives valuable insights about Amazon sellers every year.
In this episode, Jungle Scout’s very own Jake Zaristian joins me in breaking down the most interesting data points and tidbits from the 2022 edition of this report.
We go over topics like the impact of supply chain disruptions to Amazon businesses, the ongoing storage issues plaguing Amazon sellers, rising costs to sell on Amazon, and much more. So, whether you’re new to selling on Amazon or an experienced seller who wants to know what your competitors are doing, this is an episode you can’t miss!
Timestamps:
I want to thank Jake for joining me for this very insightful episode. If you want to dig deeper, check out the full 2022 State of the Amazon Seller Report here. Plus, don’t forget to check out EcomCrew’s 2022 Consumer Behavior Report to get into the mind of Amazon shoppers as well.
Before we go, don’t forget to check out our best bundle offer yet, featuring 12 expert-led Secret Sauce classes PLUS a full-length FBA For Absolute Beginners Course over on ecomcrew.com/classbundle.
Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode. Until the next one, happy selling!
Society Brands CEO Michael Sirpilla explains why the company’s founder-centric approach to aggregating is a more lucrative and fairer offer to online entrepreneurs.
Being the sentimental guy that I am, I’ve always found it a little disheartening how swift it is for entrepreneurs to sell and turn over their businesses to aggregators.
However, Society Brands strategy is more of a collaborative effort than a one-and-done business transaction. It’s a concept I can definitely get behind.
Unlike many roll-ups where the seller relinquishes full control of the company after a certain period, Society Brands encourages founders to stay on and help steer the ship.
Michael (Sirpilla, not Jackness), who took over the company as CEO in January 2022, describes Society Brands as “if an aggregator and an FBA mastermind had a baby.”
This strategy offers a win-win scenario for the seller, giving them an opportunity to take an offer, continue to manage the business as it grows, and then fully exit at a higher level down the line.
Check out the highlights from this episode:
Timestamps:
Michael, thank you for your time. I look forward to doing a followup on this conversation a year or two from now and see how the aggregating space would look then.
If you have a business for sale and want to find out if Society Brands is a good match, head over to their website and schedule a call. You can also reach out to Michael on LinkedIn.
If you enjoy our podcast, feel free to leave us a review on iTunes. Happy selling and we’ll see you in the next one!
After recording this episode, Ben's back to ask about the various strategies that I've been incorporating into our brands to revive our profit margins.
In this new episode, Ben will be asking me a bunch of questions on how I've managed to increase profitability back to 15% from almost losing money in the beginning of the year. We've covered a few of these strategies in the past, but I thought it'd be nice to have it all in one episode for the audience to take and use for their own brands.
This episode is all about increasing profitability. With Covid-related challenges to consider and inflation in full swing, we thought this was a highly important subject to talk about, especially with Q4 in the horizon.
If you listened all the way to the end, then you know we have some exciting topics to discuss in upcoming episodes of this series, so make sure to tune in to the podcast.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Learn how to take advantage of Amazon’s livestreaming feature with tips from Wizards of Ecom’s Carlos Alvarez.
Earlier this year, we got fellow podcaster Carlos Alvarez to share his personal and ecommerce journey with us – you can listen to that episode here.
Now, he’s back on the podcast to talk about a topic I wish we could’ve unpacked sooner: Amazon Live!
Launched in 2019, this feature isn’t totally new but not all Amazon businesses use it, myself included. This conversation might just be the push I need.
Carlos is here to walk us through the process of getting started on this and why brands should hop on the livestreaming bandwagon.
Check out the highlights from this episode:
Carlos, thank you for coming again on the podcast and sharing your time with us. Our discussion got me excited to try out Amazon Live for my own brands.
For those who have any questions for Carlos, feel free to send him a DM on Instagram @wizardsofecom. If you’ve already listened to the episode, you’d know that Carlos has generously given out his phone number as well. But serious queries only, please!
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Mike and Dave ponder EcomCrew’s early years as they bid a bittersweet goodbye to the company’s first employee.
July was an interesting month. For me, my top line number went down, but my bottom line number went up – thanks to reduced PPC costs, raised product prices, and AGL.
Dave, on the other hand, rants about the ridiculous sales tax being imposed on businesses based in British Columbia.
We also discuss our takes on 3PL, which Dave and I are approaching very differently: I’m slowly weaning off of it, while Dave is heavily reliant on it (for an inevitable yet valid reason).
In more devastating news: Abby, EcomCrew’s employee #1 and brand manager is leaving us. This was bound to happen eventually, but it still feels very sad that it's actually happening.
That concludes our July Brand Report. It’s definitely going to be challenging without Abby and we’ll miss her for sure, but that’s life. We wish her all the best in her journey.
We never have enough time on the podcast to cover everything in our Brand Report, so if you want to see the full-length report, check out the blogpost here.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Mike is joined by 101 Commerce founder RJ Jalichandra as he talks about the growing pains of being a pioneering FBA aggregator and where the industry might be headed in the coming years.
If you’re well versed in the wider ecommerce landscape, you’d know that the FBA aggregator or acquisition industry have become a lucrative business in recent years.
RJ is the founder of 101 Commerce, which is considered the first FBA aggregator with institutional backing. Before names like Thrasio went big, there was 101 Commerce.
RJ's been on the podcast before, when 101 Commerce was just getting started, and so I thought RJ would be a great resource person to talk about the ins and outs of being an FBA aggregator, how the business works and the current environment of the industry.
If you want to listen to our first episode together, you can find it here.
Thank you so much for your time, RJ. It was nice to catch up and chat a bit about the inner workings of the aggregating business.
If you need advice on how to sell your brand, you can message RJ on LinkedIn. You can also check out Incline Capital’s website for more information on their services.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
In this yearly review episode, Dave gives an update on how his brand’s been doing the past year, from feeling the fallout of a post-pandemic market to increased competition in the niche.
I did the first one of these annual reviews on July 17, 2017. It’s kind of surreal how fast time flies. I’ve always enjoyed these because it makes me take an objective look at my brand.
Businesses in certain niches certainly benefited from the lockdown, us included. With people choosing to do more outdoor activities then, we saw a spike in our sales the first two years into the pandemic.
However, as the world slowly opened up again and travel resumed, our revenue went down. I’m sure other businesses in this niche are experiencing this as well.
The past year wasn’t all that bad though. We had our losses, but we had awesome wins too. I’ve also set some goals for the company that I hope will come to fruition in the coming months.
Check out the highlights from this episode:
That’s it for my year-in-review podcast episode. Thanks for tuning in and I hope you were able to take away a thing or two from this brief discussion.
I also did a blogpost where I elaborate more on these points in detail over at ecomcrew.com. Go check it out and leave a comment. I’d love to know what you guys think.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Taking a more proactive approach, Mike and Dave talk about the measures they’ve taken to prepare for less-than-ideal market conditions in this Brand Report episode.
As we’ve mentioned in our previous episodes, Dave and I spent a good chunk of June in the Philippines spending time with our employees there.
We also made good headway on the content website we are launching this month–yes, this month! After several setbacks, I can finally see the light at the end of the tunnel.
For me, I worked on improving my margins, which included taking out an Amazon loan and fully transitioning to AGL. It’s definitely a tedious process, but worth it.
If you listened to our May Brand Report podcast, you’ll recall that one of Dave’s brands had an IPI score teetering below the required threshold. He’s got an update on that one.
Let’s get into our latest Brand Report, shall we? Check out the highlights from this episode:
That’s it for our June Brand Report. After several delays, I’m so happy to say we’re almost at the finish line. We can’t wait to finally show you our new content website in the next few days!
In the meantime, you can check out the blog counterpart of the Brand Report here if you want a more detailed account of what we did last month.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Taking a more proactive approach, Mike and Dave talk about the measures they’ve taken to prepare for less-than-ideal market conditions in this Brand Report episode.
As we’ve mentioned in our previous episodes, Dave and I spent a good chunk of June in the Philippines spending time with our employees there.
We also made good headway on the content website we are launching this month–yes, this month! After several setbacks, I can finally see the light at the end of the tunnel.
For me, I worked on improving my margins, which included taking out an Amazon loan and fully transitioning to AGL. It’s definitely a tedious process, but worth it.
If you listened to our May Brand Report podcast, you’ll recall that one of Dave’s brands had an IPI score teetering below the required threshold. He’s got an update on that one.
Let’s get into our latest Brand Report, shall we? Check out the highlights from this episode:
That’s it for our June Brand Report. After several delays, I’m so happy to say we’re almost at the finish line. We can’t wait to finally show you our new content website in the next few days!
In the meantime, you can check out the blog counterpart of the Brand Report here if you want a more detailed account of what we did last month.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Here’s a reality check: there’s more to life than just money. Amazon seller and aspiring personal development coach Jonathan Jesper shares his story of grit and resilience.
Coming from a family of entrepreneurs, I am very much aware of how unstable and unpredictable life in the business can be. The journey is never linear.
Fellow Vegasite Jonathan Jesper, who has never had a job, has been an entrepreneur his whole life – and he’s no stranger to failure.
He lived in a van straight out of high school; went to college and then dropped out; and eventually, as he described, “failed into ecommerce.”
Jonathan’s life as an entrepreneur is quite the story. From selling flowers at high school graduations to running his own Amazon business, he certainly knows the hustle.
Check out the highlights from this episode:
That was a great and insightful conversation, Jonathan. Thank you for coming on the podcast. This episode is a reminder that it’s important to reevaluate what success means to us.
Speaking of success, if you want some tips on how to build a successful Amazon business, EcomCrew Premium is open to new members until Friday. Sign up now to get all the cool perks.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
The results are in! In this episode, Mike and Dave unpack their recently concluded Amazon Consumer Behavior survey, which includes a shocker you’ll want to know.
Over the past few months, we’ve been working on a survey to pick the brain of today’s Amazon consumer a little bit – to better understand their purchasing habits.
What pushes a consumer to check out an item? Which matters more: star rating or number of reviews? With the findings, we hope sellers can leverage them to improve their strategies.
We also found out something that we’ve somewhat always suspected. You’ll want to stick around till the end. It’s quite the bombshell. But don’t skip!
These are the highlights from this episode:
Timestamps:
We hope you learned a thing or two from our survey. Of course, I can’t end this without recognizing the hard work of our team. This would not have been possible without them.
Mind you, we only covered a small portion of the survey, so if you want to see the full report, you can check out www.ecomcrew.com/amazonreport.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
According to Jungle Scout’s new report, Amazon seems to be making very good money on advertising. Mike unpacks the report with Jungle Scout's Jake Corkin.
Personally, I’ve been using Jungle Scout for several years and I’ve found it to be a great tool for any ecommerce business.
We’re also grateful to have worked with them as affiliates for a while now. We’ve even had their CEO on the podcast.
For this episode, we have their Director of Product, Jake Corkin. Aside from his full-time position at Jungle Scout, he also sells on Amazon as a side business.
Just recently, Jungle Scout released an Amazon Advertising Report for 2022 and I thought it would be great to dive into this with Jake.
Here are the highlights from this episode.
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You can read Jungle Scout’s Amazon Advertising Report in full detail over on their website. Jake, thank you for coming on the podcast and sharing your insights with us.
If you want to give Jungle Scout a try, you can sign up through our affiliate link and get a sweet deal on a subscription of your choice.
You know the drill, don’t forget to leave us a review over on iTunes. Happy selling and we’ll see you in the next one!
Mike is back with EcomCrew’s podcast manager Ben for a light yet informative Q&A session on keeping profits high and costs low amid inflation.
After recording this episode, I thought it would be nice to have Ben be in front of the camera more often and be a regular on the podcast.
In this new Q&A series, Ben will be asking me a bunch of questions on how to run a successful ecommerce business and I will do my best to answer them as exhaustively as I can.
This episode is all about costs and profitability. With Covid-related challenges to consider and inflation in full swing, we thought this was a highly important subject to kick things off.
Here are the highlights of this episode.
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If you listened all the way to the end, then you know we have some exciting topics to discuss in upcoming episodes of this series, so make sure to tune in to the podcast.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
From finalizing a soon-to-be-launched content website to releasing a new cockroach product, Mike and Dave unpack a hectic May in this Brand Report episode.
Aside from our recent trip to the Philippines (which you can know more about here and here), May was quite an eventful month.
Revenue-wise, there was a slight increase from April by almost $70,000. If we’re talking about individual brand progress, there was a fair share of wins and losses.
IceWraps saw a big gain, while Offroading Gear and BTG Gear were down roughly 10% compared to May last year.
In May, we worked with our developer on the finishing touches for our new content website. Slight hiccup though, the launch is delayed by a week at least. But we’re still eyeing a July date!
For Dave, he recently rolled out a ‘cockroach’ product that sold out in a couple of days. If you’re curious to know what this is, you’ll have to sign up for Secret Sauce.
On the other hand, the IPI score of one of his brands dropped below the required threshold, which could result in inventory restrictions. But Dave’s not too worried about it.
Listen to the podcast to know more about what went down in May. Check out the highlights from this episode:
Timestamps:
That’s it for our May Brand Report. It’s been a busy couple of months. I expect it’s going to be even busier as we near the launch of our new content website. Wish us luck!
If you want a more detailed breakdown of what we discussed in this episode, you can check out the blog post of the report here.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Fresh (yet possibly still jet lagged) from their trip to the Philippines, Mike and Dave unpack their takeaways after reuniting with the team.
It finally happened–we made it to Cebu! Dave and I aligned our travel dates so that we’d have a few days to spend with the EcomCrew team while we were there.
It’s been three years since I last saw some of them (most I haven’t met in person at all), and it was Dave’s first time in Cebu, so we were pretty excited to say the least.
While it was definitely great to finally be back, this visit was also bittersweet because we recently lost a dear member of our Terran family.
If you’re curious to know more about what we did while we were in the bustling metro of Cebu, tune in to the podcast. Here are the highlights of this episode:
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Although I wish this trip happened under better circumstances, I’m still very grateful that Dave and I finally got to see our PH team again. We’ll definitely do our best to make this an annual thing.
We’ve got some exciting plans for EcomCrew and the podcast but we can’t reveal them just yet. For now, make sure to tune in to our upcoming episodes for updates!
As usual, don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!
Mike sits down with EcomCrew’s Podcast Producer, Ben, to talk about his recent trip back to the Philippines, the value of facetime with your employees, and our big plans for the company moving forward.
I’m in Cebu for a couple of weeks!
Over this short but fun period, I saw old friends again after the pandemic and got to meet new ones whom I've only ever spoken to on Zoom. I had a genuinely fun time being back to the Philippines after several years.
Joining me for this episode is our very own podcast producer, Ben. Ben has been with us for over three years and has done amazing work taking the EcomCrew Podcast to the level it’s at now.
Today, we’ll be talking all about how much the pandemic affected our work environment, our big plans to give you more awesome content over the coming years, and why we bully Steve Chou a lot :)
If you’ve ever thought of building or growing your own Philippine team, this episode should be doubly insightful for you.
I wanna thank Ben for doing this episode with me. I really enjoyed my short stay here in Cebu and we can’t wait for you guys to see everything EcomCrew has in store in the coming years.
If you haven’t already, please leave us a review over on iTunes if you enjoy our podcast. Happy selling and I’ll see you on the next one!
Mike talks to Paul Okhrem, the co-founder of a global ecommerce consultancy company in Ukraine, on what it’s like to maintain operations even amid the escalating conflict.
What’s happening in Ukraine is heartbreaking. Who would’ve thought that an invasion could happen even in the 21st century?
I figured the least we can do is provide a platform to shed some light on the situation there from a local’s perspective, which is why we have Paul Okhrem on the podcast.
Paul is the COO and co-founder of Elogic Commerce, a consultancy company with offices in Ukraine and other parts of Eastern Europe.
In our conversation, Paul shares his firsthand account on the situation in Ukraine, Elogic’s emergency response, and how the invasion affected the ecommerce industry there.
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Paul, thank you for taking the time to be on the podcast and sharing your experience with us. We hope to hear good news soon. Stay safe and keep in touch.
For more information about Elogic’s services, you can visit their website. If you just want to learn more about ecommerce, you can check out their blog.
As usual, don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!
Mike and Dave talk about their wins and losses in April, as well as exciting updates on their not-so secret project, including an official launch date.
It’s time for another Brand Report! Compared to March, there’s a slight decline in last month’s revenue numbers. But that’s not to say April was all bad.
April was a hectic month for me. After over six months of working with several developers, we finally got to launch Tactical.com’s new look, which I am very happy about.
Dave also shares about a recent oopsie doopsie he had with one of his product listings and accidentally changing the price from $199.99 to $19.99. Yikes.
An exciting update on Knitting.com: Hannah (our first new hire) flew in to record some videos with us. I don’t know how we did it, but we managed to script and record around 20 videos.
We’re also eyeing to produce at least 10 products. While I’m not confident we can make it this year, Dave is willing to air freight everything just so we can make it in time for the holidays.
Here are the highlights from this episode, including the launch date for the Knitting.com content website!
Timestamps:
That’s it for our April Brand Report. Revenue is a little flat, but it was a productive month nonetheless. Here’s to hoping May will be better.
When this episode is out, I’ll probably be in Cebu by then. While I’m there with the team, we’ll be recording a few episodes for the podcast so stay tuned for that.
Don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
Will Performance Max replace all singular campaigns? Mike chats with Brett Curry of OMG Commerce about Google’s latest campaign type feature.
There’s no debate on how efficient and incredibly convenient Performance Max is. It’s a unified campaign for multiple channels rolled into one.
However, there is a common misconception that it replaces your existing campaigns. While it will partially cannibalize some of them (more on this on the podcast), this is not the case at all.
In fact, Brett tells us that reps from Google had explained to him that Performance Max is designed to complement and not replace the campaigns you’re already doing.
It definitely requires some getting used to initially due to some differences in structure and language, but if you’re looking for new customers, a Performance Max campaign will do the job.
Thank you for being with us on the podcast, Brett. As always, it’s a pleasure to chat. I hope to see you again later this year; if not, maybe at the next Sellers Summit!
If you’re interested in working with Brett and his brilliant team of marketers, go to the OMG Commerce website and click on the ‘Let’s Talk!’ button on the top right corner of the home page.
Don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!