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The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
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Now displaying: June, 2021
Jun 28, 2021

FBA rollups and acquisition companies have been all the rage in 2021, but we don’t often hear about the buying side of an ecommerce brand acquisition.

 

In this episode, I sit down with Sarah Dajani of Boosted Commerce to talk about the operational side of buying ecommerce brands.

 

Boosted Commerce is an acquisition company that focuses on buying category leaders with a strong Amazon presence.

 

Some of the good stuff we talk about include Boosted’s core investment thesis and what acquisition companies really look at when considering which brands to buy. I also get to pick Sarah’s brain about how their company manages to keep the wheels in place after management and operation of an ecommerce business has been passed on. 

 

If you’re running a solid ecommerce brand, have a strong Amazon presence, and are looking to exit your business sooner or later, definitely tune into this one.

 

Timestamps: 

  • How Sarah ended up at Boosted Commerce - 2:58
  • What her company looks for when choosing which ecommerce brands to acquire - 7:56
  • The buying side of an acquisition in terms of multiples - 10:52
  • What happens after an ecommerce brand acquisition - 19:14
  • How Boosted Commerce keeps the wheels turning - 28:41
  • Boosted Commerce’s brand health analysis - 34:57

 

I definitely learned a lot from Sarah on this one. If you’re interested in selling your business or have some burning questions of your own, you can reach Sarah on sarah@boostedcommerce.com or check out their website, boostedcommerce.com.

 

If you’re still growing your business, though, there’s no better resource than our Secret Sauce course bundle, which we’re making available at no more than $10 for each course. This bundle includes 10 value-packed video courses where industry experts share their secret sauce to scaling an ecommerce business. PLUS, we’re adding 2 new bonus videos for good measure. Grab your bundle here.

 

As always, if you enjoyed this episode, please leave us a review over on iTunes to let us know!

 

Happy selling and we’ll talk to you soon.

Jun 21, 2021

Starting out in ecommerce from zero to a million is tough, and scaling your business further from $1M to $10M is equally daunting. 

 

My guest today is Chase Clymer. He is the co-founder of the Electric Eye Agency, which specializes in helping online entrepreneurs scale their ecommerce businesses. He also hosts the awesome Honest Ecommerce Podcast, which I’m sure a lot of you will find value in as well.

 

For this episode, Chase and I will be talking about his company’s brand-scaling framework that focuses on three key metrics: average order value, conversion rate, and sessions. 

 

We also talk about the common pain points of sellers on Shopify and why it’s still among the best solutions out there as well as how much an effective content engine can do for your business. 

 

Timestamps: 

 

  • What Chase has been up to for the past several years - 3:06
  • Digging deeper into their brand-scaling framework - 4:27
  • Key things that you need to do to improve your metrics - 10:54
  • The value of developing a content engine in ecommerce - 23:35
  • How to get more people atop your funnel and increase sessions - 28:57

 

I wanna thank Chase for teaching us a lot in this episode. There’s definitely a lot of value here if you’re a $1M seller who’s struggling to take your business to new heights. If you have more questions, you can reach out to him at chase@electriceye.io. Also be sure to check out his awesome Honest Ecommerce

 

By the way, our Evergreen Webinar on Importing From China in 2021 is back by popular demand. If you want to learn everything there is to know about importing from the world’s factory, sign up here.

 

Lastly, if you haven’t already, head over to iTunes and leave us a review. It helps more than you know.

 

Until the next one, happy selling and we’ll talk to you soon!

Jun 17, 2021

Just like most other sellers, you probably got into ecommerce for the freedom and the money, but the biggest money you’re ever gonna make comes on the day you sell your business.

 

Would you know what to do when that day comes? Do you think you’ll be selling your business for top dollar when it does? Have you planned in advance for a 7-figure exit? 

 

If not, this episode is for you.

 

Today, I’ll be talking to serial entrepreneur and Quiet Light Partner Joe Valley about his new book, The EXITpreneur’s Playbook.

 

In this book, Joe uses his expertise and real life experiences to help you get that exit right without leaving any money on the table—from setting up a game plan, to knowing the actual value of your business, all the way to negotiating and structuring a deal. 

 

Timestamps:

  • An overview of The EXITpreneur Playbook - 6:33
  • A sneak peek into the chapters and sections of the book - 15:27 
  • How far in advance you should be planning that exit event - 20:25
  • Developing healthy habits and how planning little by little can help you get that exit right - 24:31

 

I wanna thank Joe for coming onto the show and writing this invaluable book for the ecommerce community. If you want to learn more about The EXITpreneur’s Playbook or grab your own copy, head over to exitpreneur.io.

 

Plus, you’ll want to tune in to future episodes, as we’ll be announcing the mechanics of the autographed book giveaway. We’ll also be announcing the winners shortly thereafter.

 

On the topic of books, free copies of our Amazon Domination are still up for grabs! This is the definitive guide to launching your product to #1 Best Seller on Amazon—it’s yours for free, just pay for shipping.

 

Also, if you enjoyed this episode as much as I did, don’t forget to head over to iTunes and leave us a review.

 

Until the next one, happy selling and we’ll talk to you soon!

Jun 14, 2021

Ecommerce sellers often throw money on Facebook and Google ads for most of their revenue. But there’s actually a way to use those ads to... well, never rely on ads again (or at least cut your ad costs significantly). 

 

In this episode, I’ll be talking to Jordan West, who is the founder and CEO of Mindful Marketing and who also runs the awesome Secrets to Scaling Your Ecommerce Brand Podcast.

 

Jordan will be sharing how he made over $250K in ecommerce sales in 24 hours without relying on Facebook ads or heavy discounts, and what strategies he used.

 

We’ll be talking about building a VIP group of loyal customers by offering them exclusive products, early access to new products, and even nurturing a community where VIPs can exchange opinions about your brand.

 

We also go over the benefits of gated product launches and SMS marketing, which could work in ways that you don’t really expect. 

 

Timestamps: 

  • An introduction to who Jordan West is and how he got into entrepreneurship and ecommerce - 02:18 
  • Gated launches and why building anticipation can boost conversions - 13:13
  • Building a VIP group and getting that first thousand people on your list - 18:54
  • SMS marketing and which tools Jordan uses for his customer base - 21:56

 

Tools mentioned: 

 

I had fun hearing about Jordan’s experiences and strategies. Be sure to check out Mindful Marketing and his podcast to learn more about ads management and other things ecommerce. 

 

We talked about product launches in this episode, but did you know that 10 minutes is all it takes to successfully launch your rockstar product? This coming June 16 at 10 AM (PST), Founder and CEO of Million Dollar Sellers, Ian Sells will be going live with a free public webinar on Simple and Automated Product Launches in 2021.

 

It’s free, and there’s still a lot of slots up for grabs! Save your spot here.

 

As always, if you liked this episode, head over to iTunes and leave us a review. It helps more than you know.

 

Until the next one, happy selling!

Jun 7, 2021

For most ecommerce sellers, the end goal is to build a solid brand and eventually sell your business. But that’s often easier said than done, and I’ve heard a lot of nightmare stories. 

 

That being said, Lesley Johnson has an entirely different experience, having just sold her business at 3.6x without any serious headache whatsoever.

 

Today, I’ll be talking to Lesley about how she got into ecommerce, what EcomCrew Premium meant for her brand’s growth, and the process of selling her business from start to finish.

 

Lesley also shares how much she’s learned in the process and her plans of putting her expanded knowledge base to good use. 

 

If you’re in the process of selling your business or are considering that option down the road, definitely give this episode a listen. 

 

Timestamps: 

  • How Lesley got into ecommerce - 3:40
  • What made Lesley join EcomCrew Premium - 12:35
  • How Premium helped her easily sell her business - 18:31
  • What made Lesley decide to sell her business - 22:54
  • Why she exited instead of growing her company - 24:44
  • How the deal was structured - 28:48
  • Lesley’s key takeaway after successfully selling her business - 34:13

 

I wanna thank Lesley for coming on the show and sharing her experience with us. I’m sure our listeners got a lot of value from her insights. Definitely looking forward to hearing about her next projects soon.

 

We talked a bit about EcomCrew Premium in this episode. Registrations are closed at the moment (Get notified when it opens), but we do have tons of free stuff you can check out, including our upcoming webinar on Simple and Automated Product Launches, where Ian Sells will teach you how to successfully launch new and old products in just 10 minutes. 

 

That’s on June 16 at 10AM (PST). Be sure to save your slot.

 

If you loved this episode, feel free to leave us a review on iTunes to let us know.

 

Until the next one, happy selling!

Jun 3, 2021

It’s five times more expensive to acquire a new customer than to retain an existing one. 

 

So the saying goes. 

 

But as an ecommerce seller, there’s a plethora of tools out there that you can leverage to engage your audience, expand your customer base, and make your brand more profitable. 

 

My guest for this episode is Paul Baron, who is a Chatbot Architect at The Chat Agency, a marketing solutions provider that helps brands rank, build lists, and boost conversion rates using chatbots and influencer marketing. 

 

Paul will be sharing how he got into ecommerce and how he eventually made the deep dive into digital marketing. He’ll walk us through where his marketing strategies have found the most success, how he gets people into lists, and how he builds a network of brand ambassadors using various marketing funnels. 

 

You’ll also learn why it’s not just knowing your audience, but also knowing how they engage with your brand, that can take your business to the next level. 

 

Timestamps: 

  • How Paul got into ecommerce - 03:58
  • Where Paul and his team has seen the most success - 8:03
  • Getting people into your marketing funnels - 10:33 
  • Why you should consider yourself an ‘influencer’ - 15:02
  • How much brand ambassadors matter in terms of revenue - 20:45
  • The value of putting together a buyer persona (If you haven’t already) - 27:10

 

I’d like to thank Paul for all the good stuff he shared with me today. If you’re looking to grow your brand through chatbots and influencer marketing, definitely check out their services over on thechatagency.com.

 

Speaking of growing your brand, nothing speaks ecommerce more than mastering the art of importing from the world’s factory floor. Copies of our book, Import From China Like A Pro are still up for grabs—your copy is on us, just pay for shipping!

 

Don’t forget to leave us a review over on iTunes if you like this episode, and as always, happy selling and we’ll talk to you soon!

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