Nirav Sheth and Mike Jackness dive into Conversion Rate Optimization (CRO) strategies. Our guest, the founder and CEO of Anata, sheds light on the significance of CRO and its optimal timing for business enhancement.
We focus on often overlooked aspects of e-commerce management, highlighting the importance of a user-friendly checkout experience, the influence of distractions on mobile users, and the role of data-driven decision-making in e-commerce.
Additionally, the episode uncovers the power of influencer-led channels, effective landing page optimization, and the psychology behind podcast advertising.
Nirav provides his expert take on traditional CRO and why more impactful, focused testing could yield better results than a high volume of minor ones.
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I wanna thank Nirav for the value-packed conversation today, and we’ll definitely employ the tactics learned in our own businesses.
If you want to get featured on an Under the Hood segment, be sure to head over to ecomcrew.com/underthehood to sign up. We’re excited to hear about your ecommerce journey!
Speaking of ecommerce journey, Dave and I would not have gotten this far without all the help from the amazing people we met along the way.
Don’t forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!
Today, my guest is Kelcey Lehrich, a prolific entrepreneur running a thriving portfolio of ecommerce enterprises. We dissect the opportunities and hurdles in operating multiple ecommerce ventures, extending hands-on counsel and strategic guidance to listeners.
We delve into the key attributes of a successful business, the significance of revenue quality, and the untapped potential within distressed assets.
This episode reveals essential facets about business expansion, creating competitive edges, and strategizing future objectives, providing a comprehensive overview of the e-commerce landscape. We also talk about the start of Holdco Conference, an annual gathering aimed specifically at multi-business operators.
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Kelcey shares a few nuggets of wisdom about managing multiple e-commerce businesses. His experiences provide a unique perspective for those keen on owning multiple business, underscoring the balance between aspirations and resources, the maturation of a holding company, and the prerequisites for business scaling.
Although owning multiple businesses presents its unique challenges, the payoff and rewards at the end of the road can be life-changing.
Kelcey stresses how important it is to learn from acquiring businesses that have survived the early startup phase. Learning specifically about optimizing business structures, managing costs, and leveraging existing vendor relationships for building a lucrative eCommerce venture can be the most useful lessons to learn.
Mike reflects on the podcast as we hit our 500th milestone episode by exploring the profound power of time. In this special solo episode, Mike delves into the importance of time in various aspects of life, including investment, business, and personal growth.
Welcome to this special milestone episode of the EcomCrew Podcast as we celebrate our 500th airing. Today, I’m putting on my philosophical hat to look back on the podcast and to guide you through my podcasting journey since the show started back in November 2015.
In this solo episode, I delve into the profound power of time, which can be both a potent tool for positive change and a formidable obstacle. It can be short, or it can be longer than you think, but in the end, we’ll never know how long our time on Earth will be. However, it’s important to maximize the time we have as much as possible. It’s incredibly important never to rush, especially in investment, business, and personal growth.
I'll share my own personal experiences with how it’s been the backbone of my stock and real estate investments, my businesses and content creation, showing the significance of long-term commitment and consistency. I'll also explore some of my favorite books that have shaped my thinking and business approach.
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Drawing from my journey with the EcomCrew podcast, there were times where I wanted to quit but consistency was key. Success is never an overnight event, but a product of relentless efforts invested over time.
I can’t help but stress the importance of consistency, long-term dedication, and effective time management. It’s important for listeners to foster a long-term perspective in their business goals, steering clear of the “shiny thing” syndrome.
Don’t forget to leave us a review over on iTunes if you enjoy content like this.
Happy selling and we’ll talk to you soon!
Mike interviews ecommerce lawyer Steven Weigler, who shares his expert knowledge on the legal aspects of starting, growing, and exiting an e-commerce business. We delve into the importance of legal protection, due diligence, and having the right processes in place for e-commerce businesses.
Topics covered include intellectual property, privacy policies, product packaging, and governance, as well as the challenges faced by entrepreneurs and the value of having a skilled lawyer by your side.
I wanted to get Steven on today to help listeners learn how to avoid potential issues that can negatively impact the value of their businesses and delay the sale process.
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This podcast episode features valuable legal advice and strategies provided by Steven Weigler to help e-commerce businesses succeed and avoid costly legal problems.
By engaging a lawyer early on, maintaining a clean legal strategy, and being proactive in legal matters, entrepreneurs can better position their companies for potential exit events or acquisitions.
Furthermore, understanding the legal aspects and due diligence processes required to protect their business value can enable business owners to implement a strategic approach to intellectual property, privacy policies, product packaging, and governance, minimizing potential issues and maximizing their value during the sale process.
This episode serves as a valuable resource for e-commerce entrepreneurs seeking to strengthen their legal foundation and safeguard their businesses.
The focus on today's episode is on the challenges faced by Amazon sellers, particularly from Chinese companies and sellers who engage in these practices.
Karl from Stonington Global joins the discussion to shed light on the lobbying efforts to educate lawmakers about these issues and advocate for a fairer e-commerce environment.
This episode highlights the importance of creating a level playing field for all e-commerce sellers and the impact of unfair trade practices on consumers.
Timestamps:
As the e-commerce industry continues to grow, the need for a level playing field becomes increasingly important.
Unfair trade practices, particularly those perpetrated by Chinese companies and sellers, present a significant challenge for Amazon sellers and have a wider impact on consumers.
However, by advocating for change and educating lawmakers, we can work towards creating a more equitable e-commerce environment.
This episode encourages listeners to support Karl's cause, and work together to create a better future for all e-commerce sellers and consumers.
Visit EcomCrew for more content and e-commerce courses, and until the next episode, happy selling!