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The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
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Now displaying: Page 3
Apr 24, 2023

In this EcomCrew Podcast episode, Daniel and I delve deep into the world of email marketing and retention marketing in the e-commerce industry. We share our their experiences and insights on why email marketing remains an essential tool for businesses, despite predictions of its decline.

 

We also touch on the importance of building community and trust with customers, and show successful examples of companies using email and SMS marketing effectively, as well as the potential of loyalty programs to drive business growth.

 

Timestamps:

  • Intro - 00:00
  • Daniel's e-commerce and email marketing journey - 01:14
  • Email's continued effectiveness despite claims of its decline - 04:05
  • The rise and fall of Messenger chatbots - 06:06
  • Differences between consumer and business owner email inboxes - 07:26
  • Decreasing open rates in MailChimp's report - 08:35
  • Generating revenue through trust and community-building content emails - 10:19
  • Engaging customers with community photos, tips, and tricks - 11:11
  • Good email marketing's impact on small businesses - 14:36
  • A lack of good e-commerce email marketing examples - 16:16
  • Measuring time between first, second, and third orders - 20:37
  • The potential of SMS marketing - 22:41
  • Generating additional revenue through loyalty programs - 26:29
  • Learning from big brands with effective loyalty programs - 33:55

 

Email marketing has proven to be a powerful tool in the ever-evolving landscape of e-commerce.

 

It is crucial for businesses to create engaging content and focus on building trust, community, and lasting relationships with their customers. With that being said, companies should also concentrate on customer retention and repeat purchases by leveraging effective email and SMS marketing strategies and implementing well-designed loyalty programs. 

 

Successful loyalty programs not only boost customer engagement and sales but can also significantly raise the company's valuation. Businesses should look to learn from the successes of established brands with effective loyalty programs and adapt their strategies accordingly.

 

I want to thank Daniel for taking time out of his busy schedule to discuss the landscape and future of email marketing. 

 

If you want to know more about Daniel and his business, check out the links on his site and his podcast below. 

Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode.

 

Until the next one, happy selling! 

Apr 24, 2023

In this EcomCrew Podcast episode, Daniel and I delve deep into the world of email marketing and retention marketing in the e-commerce industry. We share our their experiences and insights on why email marketing remains an essential tool for businesses, despite predictions of its decline.

 

We also touch on the importance of building community and trust with customers, and show successful examples of companies using email and SMS marketing effectively, as well as the potential of loyalty programs to drive business growth.

 

Timestamps:

  • Intro - 00:00
  • Daniel's e-commerce and email marketing journey - 01:14
  • Email's continued effectiveness despite claims of its decline - 04:05
  • The rise and fall of Messenger chatbots - 06:06
  • Differences between consumer and business owner email inboxes - 07:26
  • Decreasing open rates in MailChimp's report - 08:35
  • Generating revenue through trust and community-building content emails - 10:19
  • Engaging customers with community photos, tips, and tricks - 11:11
  • Good email marketing's impact on small businesses - 14:36
  • A lack of good e-commerce email marketing examples - 16:16
  • Measuring time between first, second, and third orders - 20:37
  • The potential of SMS marketing - 22:41
  • Generating additional revenue through loyalty programs - 26:29
  • Learning from big brands with effective loyalty programs - 33:55

 

Email marketing has proven to be a powerful tool in the ever-evolving landscape of e-commerce.

 

It is crucial for businesses to create engaging content and focus on building trust, community, and lasting relationships with their customers. With that being said, companies should also concentrate on customer retention and repeat purchases by leveraging effective email and SMS marketing strategies and implementing well-designed loyalty programs. 

 

Successful loyalty programs not only boost customer engagement and sales but can also significantly raise the company's valuation. Businesses should look to learn from the successes of established brands with effective loyalty programs and adapt their strategies accordingly.

 

I want to thank Daniel for taking time out of his busy schedule to discuss the landscape and future of email marketing. 

 

If you want to know more about Daniel and his business, check out the links on his site and his podcast below. 

Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode.

 

Until the next one, happy selling! 

Apr 17, 2023

In today's episode, Jake is back to discuss the findings from their annual State of the Amazon Seller Report; on topics like Amazon Seller Profitability, the effect of tariffs and freight costs on sourcing decisions, the changing landscape of Amazon advertising, and the importance of diversifying your online presence.

 

This comprehensive report surveys more than 2,000 Amazon sellers, providing critical insights into the latest trends, challenges, and opportunities in the industry. 

 

Timestamps:

  • 00:00 - Introduction and overview of the State of the Amazon Seller Report
  • 01:25 - Importance of the report and how it helps sellers benchmark their performance
  • 03:35 - Discussion on the trend of sourcing from China vs. the United States
  • 07:32 - The impact of tariffs, COVID, and logistics on sourcing decisions
  • 09:37 - Challenges in finding US-based suppliers and potential business opportunities
  • 11:32 - Strong profit margins reported by Amazon sellers
  • 12:37 - Comparing the profit margins of Amazon sellers to small businesses in the US
  • 13:25 - The challenges of running an Amazon-only business vs. an off-Amazon brand
  • 15:39 - The benefits of selling on Amazon, including ease of customer acquisition
  • 17:30 - The learning curve associated with starting an Amazon business
  • 18:38 - Interest in tracking the trend of net profit for Amazon sellers
  • 19:33 - Increase in profitability for surveyed sellers
  • 20:18 - The challenges and additional costs of running an e-commerce business
  • 23:43 - Challenges with Amazon fees and the need to pivot
  • 24:18 - Shifts in advertising spend across platforms
  • 25:17 - Using influencers for advertising and video creation
  • 27:24 - Trends in Amazon advertising and FBA fees
  • 29:05 - Exploring Google ads for more cost-effective advertising
  • 30:42 - Benefits of off-Amazon advertising and organic search rankings
  • 32:47 - Top product categories and market trends
  • 35:40 - Discussing changing product categories in the report
  • 37:20 - Top challenges for Amazon sellers
  • 38:14 - Issues with optimizing product listings
  • 38:49 - Introducing AI Assist for Jungle Scout
  • 40:23 - Productivity benefits of using AI Assist
  • 42:42 - Main topic: Top concerns for Amazon sellers
  • 43:17 - Increasing cost of goods and its impact on sellers

 

I want to thank Jake for joining me for this very insightful episode.

If you want to dig deeper, check out the full 2023 State of the Amazon Seller Report here

Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode. Until the next one, happy selling! 

 

Apr 10, 2023

With Seller Summit 2023 coming up in May, Mike and Steve Chou reflect on the value of events, revisit some of their favorite memories, and how its impacted their lives in more ways than one. 

 

Masterminds are one of my favorite segments of a live event. Whether it be EcommerceFuel, Seller Summit, or whatever event that takes place, Masterminds give everyone an opportunity to voice out their problems and get actionable advice from a like-minded group of people. 

 

Steve and I first met during Andrew Youderian's event, at a Mastermind where Steve asked the table for a critique of his website, and we've been friends ever since then. 

 

This episode is more of a fun recap rather than an actionable advisory, but there's a few takeaways to learn from this episode. You'll learn about

  1. The costs of cranking up, and keeping your work burner as high as possible. 
  2. How opening up and trusting like-minded individuals can be more valuable than you think. 
  3. Why it's good to have a group of friends that can't relate to your entrepreneurial lifestyle.

 

Timestamps: 

  • Intro - 00:00  
  • An overview of what Seller Summit is, and how it's different - 2:42 
  • How Mike and Steve Chou met for the first time - 5:06 
  • TAKEAWAY #1: Masterminds give you the advice you need to hear, without the fluff - 7:33
  • How Steve Chou got into selling on Amazon - 9:58 
  • How Steve Chou got marital advice at a Mastermind - 12:22 
  • How Steve Chou saved Mike's marriage - 14:08
  • How Steve Chou made $60k in 90 minutes - 18:03
  • How Mike deals with old friends who aren't in eCommerce - 20:51
  • Why venture backed businesses are a different gamble - 23:40 
  • Steve and Mike's experience investing on an eCommerce business together - 25:15 
  • Why it's important to surround yourselves around those who trust you - 27:55
  • How events during the pandemic weren't the same - 33:55
  • Seller Summit 2023 details - 36:08

 

Lots of thanks to Steve for doing this episode with me. If you're thinking about going to Seller Summit, here's a link with a special discount code for Ecomcrew listeners. You can check out all of Steve's other awesome stuff over on mywifequitherjob.com

 

If you enjoyed this episode, don’t forget to leave us a review on iTunes. Until the next one. Happy selling!

Apr 3, 2023

Dave talks about his recent experience traveling back to China after three years of lockdown, from airport and visa requirements, things to do for ecommerce sellers, and cultural shifts.

 

China, the factory of the world, has once again opened its doors to foreigners after several years of lockdowns and COVID restrictions.

 

Fortunately for EcomCrew listeners, Dave just came back from his first trip to China post-COVID, and he’ll be sharing some of the biggest changes you want to take note of when planning your own trip down south soon. 

 

This episode will cover things like China’s current rules regarding old and new visas, practical tips for navigating customs and other travel requirements, and a few changes you might notice when in China. 

 

Timestamps: 

  • 00:00 – Intro

  • 01:23 – China has started honoring old visas; How to secure new visas

  • 04:09 – Flights to China are extremely expensive

  • 05:57 – You need an online customs declaration when entering/exiting China

  • 08:37 – Need-to-knows about COVID tests, vaccinations, and masking

  • 11:15 – Should you head over to China for trade shows in the Spring?

  • 13:26 – Big changes for foreigners traveling to China over the past three years

  • 20:04 – Odd and fun things you’ll notice when heading back to China this year

  • 22:02 – Overall attitudes towards the west and Xi Jinping

  • 24:40 – Final thoughts on going back to China

Resources mentioned: 

 

We hope this episode helps you strategically prepare and make the most out of your upcoming trip to China. Please do leave us a review on iTunes if you enjoy this kind of content.

 

Happy selling, and we’ll see you in the next one!

Mar 27, 2023

Mike and Gary talk about the perks of expanding an Amazon business to Japan, including the actionable steps to get started.

 

Choosing the right marketplace is just as important as choosing which product to sell on Amazon. But there’s one huge marketplace that US- and EU-based sellers may be sleeping on: Amazon Japan. 

 

Amazon.co.jp is one of the biggest marketplaces no one is talking about, with its over 600 million monthly visitors, domestic FBA services, and fewer competitors. 

 

Joining me for this episode is Gary Huang, who’s one of our favorite guests on the podcast and is currently dominating the Amazon Japan marketplace as we speak. He’ll give some valuable insights about the dos and don’ts of expanding to Japan as an established ecommerce seller, some actionable steps you can take to get started, and a lot of tips and tricks in between. 

 

If you’re on the lookout for a profitable Amazon marketplace to expand into, definitely listen in.

 

Timestamps: 

  • 1:05 – Are Amazon sellers sleeping on Japan?

  • 3:44 – Japan’s ecommerce market makeup—why it’s a great opportunity for sellers

  • 5:55 – The perks of selling on Amazon in Japan 

  • 8:37 – The right way to translate your listings to Japanese

  • 9:25 – Why I’m pessimistic about continuing on the Amazon treadmill

  • 11:37 – Differences between Amazon US and Amazon Japan

  • 14:40 – How your costs are lower when selling on Amazon Japan

  • 16:13 – Debunking some myths about selling on Amazon Japan

  • 18:45 – Steps to get started selling on Amazon Japan

    • 18:56 – Step 1: Product-Market fit analysis and the right way to do it

    • 21:35 – Step 2: Checking Japan product regulations

    • 24:12 – Step 3: Being aware of compliance and licensing

    • 26:32 – Step 4: Transferring your Brand Registry to Japan

    • 27:19 – Step 5: Get your translations done; Offer japanese language customer support

    • 28:15 – Step 6: Localization

    • 29:18 – Step 7: Getting ready to sell

  • 30:11 – How to price your products on Amazon Japan and other marketplaces

  • 31:54 – The first ever Amazon seller summit in Japan 

 

I wanna thank Gary for giving us yet another value-packed episode. If you’re thinking about selling on Amazon Japan in the near future, be sure to check out the first-ever 7 Figure Seller Japan Mastermind in Tokyo this April 4-5 to listen in to some deep dives on Japan ecommerce from Amazon insiders, expert importers, and more. 

 

That’s it for this episode. Don’t forget to leave us a review on iTunes if you enjoy all our content. Happy selling and we’ll talk to you soon!

Mar 20, 2023

“Every man has two lives, and the second starts when he realizes he has just one”— Confucius.

 

In this episode, I’ll be talking about the recent passing of my cousin and longtime business partner Jay, and the valuable lessons I learned from taking care of him during his final days. 

 

Dealing with the aftermath of a loss and the thought of one’s own mortality can be difficult—even morbid—topics, but I’ve come to realize the infinite value of taking control of our lives, planning for the aftermath of our own passing, and getting our affairs in order for the sake of those we leave behind. 

 

Timestamps: 

  • 00:00 – Intro

  • 05:10 – Becoming caretakers for our loved ones

  • 06:55 – Schedule your annual checkup ASAP

  • 11:36 – Getting your affairs in order

  • 16:11 – Dealing with the trauma of loss

  • 19:12 – The value of coming to terms with your own mortality

 

I want to thank Jay for all the memories and everything we shared together. 

 

Please make sure to get that checkup and let me know if you can. It would mean the world if even only one person takes action because of this episode. Entrepreneur or not, always remember to prioritize your health and advocate for being prepared for the worst case scenario in this unpredictable life. 

 

Happy selling, and I’ll see you in the next one.

Mar 13, 2023

Mike and Dave discuss the thought processes and nuances of their business goals for 2023 and beyond.

 

Setting a trajectory and an overarching vision for your ecommerce business is not as simple as it sounds. There are myriad factors that can influence how and why you set your goals and, more importantly, whether they are realistic and achievable for your company. 

 

In this episode, Dave and I will not only be talking about what our goals are, but we’ll be talking in-depth about the thought process behind those goals and the various nuances of effective goal-setting for an ecommerce brand—from the quality of your employees, to your team structure, to which aspects of your finances play key roles in your company’s growth prospects. 

 

Timestamps: 

  • Intro - 0:00 

  • The driving force behind Mike's diligence when it comes to 2023 planning - 1:56

  • How involved should you be when it comes to setting goals? - 2:56 

  • Goal #1 – Dave’s first goal of the year and the dilemma about goal-setting - 4:08

  • Mike's accomplishments in 2022 - 5:32

  • Our goal for EcomCrew in 2023 - 6:37

  • Why goals-setting depends on what type of team you have - 7:35

  • Dave's big mistake when setting goals - 8:18

  • How to draw the line between leading and doing - 10:42

  • Should you have a CEO/COO? - 12:52

  • Goal #2 - Focusing on defensible products - 17:58

  • The strategy of launching products monthly - 19:32

  • Big ecommerce opportunities in 2023 - 23:12

  • What qualifies as a ‘moat’ around your products? - 26:16

  • How long can that moat around your products last? - 32:12

  • Goal #3 - Being more hawkish on costs - 38:11

  • Should you turn off all auto-campaigns on Amazon? - 39:56

  • Is the Peel, Stick and Block method still as relevant as before? - 42:00

  • Dave's thinking of a brand sale - 46:11

  • Are FBA Aggregators looking to go public this year? - 50:00

  • Is investing in Amazon Businesses better than Treasury Bills? - 51:19

 

I hope you took away some valuable insights from this episode that you can use to sort out your business goals for this year. Don’t forget to leave us a review on iTunes if you enjoy our content. 

 

Happy selling and I’ll see you on the next one!

 

Mar 6, 2023

Mike and Kevin talk about the value of your time and setting priorities as an ecommerce influencer, the reward of being able to help other people out, and what the endgame is for recognized personalities in this space. 

 

Being a recognized personality in ecommerce takes a toll, whether it be on your time, your energy, or even just struggling to manage your relationships with people. In this episode, we’ll talk all about the value of amplifying your time as an ecommerce influencer, why we do what we do, and where this niche industry is heading—joining me for this one is a legend in the space, Kevin King. 

 

Kevin is a highly regarded figure in the ecommerce ecosystem who’s built a solid following for things like the Freedom Ticket Course and the Billion Dollar Seller Summit. He is also now the host of the AM/PM Podcast, which is among the best listens I can recommend to ecommerce sellers of all stripes. 

 

Timestamps:

  • The value of multiplying your time as an ecommerce influencer – 0:55
  • How I handle ecommerce consulting requests and other gigs – 5:30
  • Some perks and struggles of being recognized by people – 6:49
  • The rewards of helping ecommerce sellers and making a difference – 10:44
  • Kevin’s experiences as a well-known figure in ecommerce – 13:05
  • What’s the ideal endgame for ecommerce influencers? – 15:10
  • How Amazon and the ecommerce industry in general is shifting  – 20:24
  • Why government intervention is good for Amazon sellers – 24:55
  • What made Mike decide to move to Vegas – 28:06
  • What the Billion Dollar Seller Summit is all about – 30:15
  • How to get a hold of a replay package from the Summit – 39:44
  • Growing a podcast in the ecommerce space – 42:18

 

I want to thank Kevin for taking the time to do this episode with me and giving some invaluable insights all of us can reflect on. Check out some of the awesome stuff he’s doing below:

 

That’s it for this episode. Happy selling and we’ll talk to you soon! 

Feb 27, 2023

Mike and Dave reflect on 2022 as ecommerce entrepreneurs, including their biggest wins, failures, and general outlook moving forward.

 

2022 was a year of successes and challenges for ecommerce sellers—the industry is literally shifting right beneath our feet!

 

In this episode, Dave and I will take a closer look at how 2022 has been for us as ecommerce sellers, what with all that’s going on between the market coming out of the pandemic, changing administrations, and Amazon’s constantly changing policies.

 

We’ll be breaking down some of our biggest wins, including raising our traffic on all properties, as well as our biggest challenges, such as nightmares on the logistics front. We’ll also touch on the biggest complexities that we faced as entrepreneurs to give you an idea how to sort them out for your own business. 

 

Timestamps:

  • Why we think our annual review episodes do so well – 0:55

  • What grade would we give our 2022? – 3:15

  • Why 2022 was the year of margin compression for Amazon and third-party sellers – 9:00

  • The biggest complexities in business that we dealt with last year – 15:12

  • Should you rent or buy your own warehouse? – 17:31

  • How we raised SEO traffic for all properties – 23:22

  • The value of a healthy work-life balance for entrepreneurs – 34:35

  • Why 2022 has been a real hiring nightmare for ecommerce sellers – 39:36

 

It’s been a rollercoaster of a year indeed, but we’re always grateful to you guys for sharing your time with us and supporting this podcast. Here’s to a lot more reasons to celebrate this 2023. 

 

Don’t forget to leave us a review on iTunes if you enjoyed this episode. Happy selling and we’ll talk to you soon!

 

Feb 20, 2023

Mike and Ben do a rundown of EcomCrew’s top podcast episodes of 2022, which includes a couple of pleasantly surprising entries this time around.

 

Last year was another one filled with insightful conversations with people from within (and some outside of) the ecommerce ecosystem. In this episode, our podcast editor Ben will join me for a rundown of EcomCrew’s Best Podcast Episodes of 2022 where we’ll explore which episodes really resonated with our listeners this past year. 

 

Timestamps:

 

I want to thank everyone for supporting the EcomCrew Podcast. Whether you’ve been with us from the start or are just tuning in, I appreciate your time and feedback. I’m sure 2023 will be another year of insightful podcast episodes, and I can’t wait to unpack which ones top the charts next time around. 


As always, don’t forget to leave us a review on iTunes if you enjoy our content. Happy selling, and we’ll talk to you soon!

Feb 6, 2023

Mike and Ben go over EcomCrew’s Amazon ToS Handbook to answer some burning questions you might have as an ecommerce seller.

 

Being an Amazon seller is tough, and the fact that Amazon rarely ever gives categorical answers to sellers’ questions does not make it easier. Matter of fact, Amazon’s selling terms of service are almost always either vague, elusive, or downright contradictory. 

 

This is why we crafted EcomCrew’s Unofficial Guide to Amazon ToS, where you can find the answers to all your burning questions as a seller all in one place. 

 

In this Back to Basics session, Ben and I will go through the handbook to give you a clear idea of what you can and cannot do on Amazon..

 

Timestamps: 

  • Intro – 00:00
  • EcomCrew’s Unofficial Amazon ToS Handbook – 1:50
  • The big problem with Amazon’s terms of service – 3:10
  • Can I put my URL on the product packaging? – 5:35
  • Can I add HTML links to my Amazon product description? – 12:40
  • Why is my product tagged as an adult item when it’s not? – 14:04
  • Is there a limit to how expensive I can sell my product? – 19:03
  • Can my friends and family write customer reviews for my products? – 21:40
  • Can I pay for product reviews? – 25:45
  • Is encouraging customers to leave positive reviews allowed? – 32:59
  • Can I give away my products? – 35:30
  • Are using two-step URLs still a thing? – 37:00

 

I wanna thank Ben for coming on and doing this very insightful episode with me. Check out some of our other Back to Basics episodes below: 

 

Please don’t forget to leave us a review on iTunes if you enjoyed this episode. Happy selling and we’ll talk to you soon!

Jan 30, 2023

Mike and longtime China-based seller Cameron talk about the reality of the pandemic situation in China and how ecommerce sellers can plan their trips back to the factory of the world this year.

 

Whether you’re only just starting out or are running an established ecommerce brand, there’s a good chance that your business is tied to China one way or another. I myself visit Hong Kong and China to attend trade shows, speak at seller conferences, and get some facetime with my factories every year—at least before the pandemic hit. 

 

Fast-forward a couple of years and ecommerce sellers are now itching to go back to China to optimize their supply chains and scale their businesses. That’s why in this episode, we’ll be talking all about the current COVID situation in Hong Kong and China and everything sellers need to know before visiting in 2023. 

 

Joining me for this episode is Cameron. He is a returning guest on the podcast and a longtime ecommerce seller who is currently based in China. If you’re planning a trip down south this year, you’ll definitely get a lot out of this episode.

 

Timestamps: 

  • Cameron’s life in China – 2:03
  • The reality of the COVID situation in China – 6:11
  • How safe is it to travel to and from China today? – 20:13
  • What the current protocols are for visiting China in 2023 – 23:45
  • Are old business Visas to China still valid? – 28:27
  • Which big trade shows will be returning this year? – 31:50
  • The ideal time of year to visit China – 38:23
  • Do you see foreigners in China right now? – 40:01

 

I wanna thank Cameron for taking the time to do this episode with me. I’m excited to have him back on the podcast down the road and hopefully talk about something other than the pandemic. 

 

As always, don’t forget to leave us a review on iTunes if you enjoyed this episode. Happy selling and I’ll see you on the next one!

Jan 23, 2023

Mike and Dave reveal the winners of EcomCrew’s annual software poll, along with some juicy insights, trends analysis, and predictions for the future of SaaS.

 

It’s that time of the year again!

 

In this episode, Dave and I will be revealing the winners (a couple of which you might not have expected) of last year’s survey to find out the Best Amazon Seller Software across five categories:

  • Product and Keyword Research
  • PPC Management
  • Reimbursement Services
  • Repricing Tool
  • Product Launches and Giveaways

On top of that, we’ll be talking about the value of creating original content in light of recent industry trends, the significant shifts in software usage among sellers, and the future of the SaaS ecosystem. Let’s get right into it:

 

Timestamps: 

  • How the EcomCrew Software Poll got started – 1:54
  • AI and other trends in content generation – 4:45
  • The best product and keyword research tool – 9:15
  • Why more sellers don’t use product and keyword research tools anymore – 12:53
  • The best PPC software – 15:56
  • The best reimbursement service for sellers – 25:01
  • The best repricing tool – 31:54
  • The best tool for product launches and giveaways – 36:46
  • Why it’s important to create a long-term business model – 37:34

 

To check out the full breakdown of our results, head over to our blog post of the Best Amazon Software of 2022

 

Don’t forget to leave us a review over on iTunes if you enjoy content like this. Happy selling and we’ll talk to you soon!

Jan 16, 2023

Mike and AccrueMe founder Don Henig take a walk down memory lane to talk about the biggest struggles that all entrepreneurs face and how to overcome them. 

 

Entrepreneurship is a challenging endeavor. Getting your business off the ground, growing your company, and building relationships takes a lot of time and effort—not to mention the plethora of uncertainties you will face along the way. 

 

In this episode, Don Henig joins me in dissecting the biggest struggles of entrepreneurs based on our own personal experiences. We’ll be sharing some valuable lessons we learned throughout the years about business, people, and money, as well as how we faced our biggest setbacks head on.

 

If you’re stuck in a rut or are in need of a little bit of inspiration, there’s a lot of value in this episode for you.

 

Timestamps: 

  • Don’s entrepreneurial journey – 2:18
  • How to handle serious business losses – 13:52
  • The hardest part of being an entrepreneur – 20:52
  • Moving on from business partnerships and valuable employees leaving – 24:00
  • Why AccrueMe is the only financing that’s accretive for sellers – 38:47

 

I wanna thank Don for coming back to the podcast and making this episode very insightful. If you’re interested in what AccrueMe has to offer, check out Episode 384 where Don talks about why AccrueMe is a fresh way to get some funding for online sellers. Also be sure to check out our In-depth Review of AccrueMe so you can make an informed decision before diving in. 

 

If you’re ready to get some funding, head over to AccrueMe website using this link to get a sweet deal as an EcomCrew listener! 

 

Happy selling and I’ll talk to you soon!

Jan 9, 2023

Mike and Omnisend Co-Founder Rytis Lauris discuss the most popular marketing channels for ecommerce businesses and how you can optimize your marketing campaigns.

 

Marketing is part and parcel of running an ecommerce business, but the industry is constantly changing and sellers who are constantly looking out for the most effective marketing methods are often the ones who are ahead of the curve. 

 

Joining me for this episode is Rytis Lauris, Co-Founder and CEO of Omnisend, which is a very useful all-in-one suite for running marketing campaigns, from email, SMS, to Push notifications. 

 

Some of the good stuff we talk about in this episode include the most effective marketing methods right now, what people get wrong about online marketing, and how you can give customers that great first purchase experience. Since we’ve had Rytis on the podcast before, we’ll also do a bit of catching up about the latest developments in marketing to help you optimize your own marketing campaigns. 

 

Timestamps: 

  • Intro – 00:35
  • Email is not dead – 1:02
  • Where people go wrong with email marketing – 8:15
  • Why SMS marketing has taken off – 18:50
  • What happened to Push Notifications? – 26:07
  • Connect your marketing efforts with your support structure – 32:55

 

I’m definitely excited to have Rytis back on the podcast down the road to talk about all the big changes in the marketing landscape in a couple of years. If you’re interested to know more about Omnisend and all its cool features, head over to their website or hit Rytis up on LinkedIn


Also, don’t forget to leave us a review over on iTunes if you haven’t already. Happy selling and I’ll catch you on the next one!

Jan 2, 2023

Happy New Year! We've been a little bit late with publishing this episode due to the holidays but we're back with the weekly releases. 

Today, we're back with our monthly report for the month of November - we’re going to stop with the monthly report blog posts but we do plan on keeping this tradition alive for the podcast, so stay tuned for more Brand Report episodes. Do let us know how you feel by sending an email over to support@ecomcrew.com. 

Since it's the beginning of winter, we've reached an all time low in terms of revenue across all our brands, mainly because most of them reach their seasonal peak in the summer months. We've seen this trend before with all of our previous years of data, so we're not too worried about it. 

We're actually a little more excited than usual because WildBaby was able to survive a lot of the Black Friday rush, and we didn't run out of inventory like we usually did in our previous years. But how much inventory is too much? With interest rates also going back up, our bottom line is starting to look a little dicey for 2023. 

However, despite these challenges, we’ve had a lot of wins in many of our brands. We’ve recently been in talks with our suppliers to get better payment terms, and been working with an agency to up our branding. 

  • 1:13 – An update to our Brand Report Segment  
  • 4:05 – November Revenue numbers
  • 5:11 – Predictions for December numbers
  • 6:06 – Sneak Peek: Not running out of inventory for December 
  • 6:32 – How much inventory will Mike be left with? 
  • 8:00 – Loss: Having too much inventory
  • 9:06 – Loss: Interest Rates going up 
  • 16:37 – Is the risk of supply chain disruptions going down? 
  • 18:59 – Supply Chain Uncertainties: Predictions for 2023
    • 20:11 – COVID and Chinese New Year
  • 23:19 – Wins for November
    • 23:25 – Better Payment Terms for Suppliers 
  • 27:20 – Will Inflation go down the same way everything has? 
  • 34:30 – Win: Incorporating UGC into our Brands 

Check out the Brand Report that complements this episode for more additional details on our wins, challenges and action plans. Secret Sauce and EcomCrew Premium subscribers also get access to our monthly Income Report, which contains a more detailed breakdown of our numbers and strategies.

If you enjoyed this episode, please leave a review on iTunes. We’d love to hear about what topics you want us to discuss next.

Dec 5, 2022

Mike and Dave talk about the current environment of software tools in the ecommerce space; how it's grown, the leaps and bounds made throughout the years, and the pitfalls of some of these changes.

2022 has been a year of changes and innovations in the software space, and EcomCrew is once again polling sellers to find out the Best Amazon Seller Software across five categories:

  1. Keyword and Product Research
  2. PPC Management
  3. Reimbursement Services
  4. Repricing Tools
  5. Product Launches

By simply telling us what you think and completing the survey, you’ll get a chance to win a free Annual EcomCrew Premium Membership valued at $2000. Head over to ecomcrew.com/softwarepoll to cast your vote!

For this episode, Dave and I will talk about all the new and popular tools (including ones that Amazon launched just this year) at a high level to give you a rough idea about where the whole seller software ecosystem is headed in the coming years. In a few weeks, we’ll be doing a follow-up episode to talk about the poll results and why sellers think the winning software are the most important for an ecommerce business.

Timestamps:

  • Intro and catching up — 00:00
  • What EcomCrew’s’ annual software poll is all about — 3:14
  • Significant innovations in terms of Amazon software — 7:58
  • Areas of improvement for “AI” software — 10:20
  • Have Google and Facebook tried to resist these new tools? — 13:00
  • Has the average budget for seller software gone down significantly? — 17:58
  • Why Amazon is rolling out its own seller tools — 20:34
  • How to vote on EcomCrew’s Software Pool — 23:02

Don’t forget to cast your vote over on ecomcrew.com/softwarepoll and get a chance to win an annual EcomCrew Premium membership free for your troubles. 

Also, don’t forget to follow and leave us a review over on iTunes if you enjoy all our content. It helps more than you know.

Until the next one, happy selling!

Nov 28, 2022

About 18 months ago, Jodie Cook sold her business and wrote a book about the ten-year journey that led her there. She has determined the four main steps that help entrepreneurs achieve financial freedom without sacrificing personal time.

 

Timestamps:

  • Jodie’s e-commerce background - 2:40
  • The framework of The Ten Year Career - 4:39
  • How ego keeps your business from growing - 7:18
  • How to get from Execute to Systemize - 7:56
  • The upside of delegating - 11:29 
  • How to know when you’re on the Scrutinize step - 13:45 
  • How to prepare for the best possible exit - 15:22 
  • What pushed Jodie to sell her business - 21:44
  • The wrong reasons to exit your business - 24:40

 

You can check out Jodie’s book, The Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom on Amazon. It’s a great addition to any online business owner’s bookshelf. You can also find out where you are in your career by taking the quiz on the book’s companion site.

 

By the way, EcomCrew Premium is still at 50% off until midnight. This is your last chance to register during our biggest sale of the year, so don’t miss out! Visit our website to secure your slot.

Nov 24, 2022

Starting an Amazon business today is a completely different ball game compared to starting to sell in 2015. These days, you'll need more than just good-looking listings and great copy to hit that highly 7 or 8-figure revenue milestone.

 

I've invited fellow MDS member and 8-figure seller Talor Zamir to tell us exactly how he's built multiple businesses up to the 8-figure mark, how he got started in the ecommerce industry and the valuable lessons he's learnt along the way. He's also got some tips in store for those of you who are thinking of starting something new for 2023. 

 

Don't have the time to listen through the whole episode? We've got you covered. Here's some of the highlights from the episode: 

  • Introduction to Talor Zamir - 1:22 
  • How Talor differentiated products in his first business - 9:45 
  • What Talor's best performing businesses had in common - 15:53
  • Talor's Differentiation Strategy #2 - Earning your customers trust - 18:52 
  • Why Mike started the Ecomcrew Podcast - 25:13 
  • Talor's Differentiation Strategy #3 - 27:23 
  • How much time Talor spent between selling and starting businesses - 29:25 
  • What Talor's working on currently - 34:00 

 

The lessons here are definitely something everyone should take into consideration before starting your business. No matter how attractive it might seem to sell any product with a high search volume, the riches are in the niches and the best niches are the ones where you can see yourself as the ideal customer. 

 

This advice may seem obvious to the experienced seller, so I'll echo out a piece of advice for those with mid-sized businesses: do a lot of thinking time. Spend some time outside of the daily work to-do list to think about what you can do to take your brand to the next level. 

 

I won't spoil anymore for the episode, but hopefully this convinces you to listen through the whole thing. However, if you're more interested in what Talor has to say after hearing his story, check out the Peak Performance Life Podcast where he speaks with physical and mental health experts on how you can start prioritizing your health better. 

 

Lastly, big things are happening this week with EcomCrew Premium. We’re going to be launching for the last time in 2022, and this is going to be our biggest sale ever! On top of the heavily discounted rate, we’re giving an additional 20% off to those who register for our waitlist.

Nov 21, 2022

October was a busy month for both me and Dave as we work on preparing for Black Friday and making more improvements on all our brands. On top of that, we’re also getting ready for 2023, so it’s no surprise that we’ve run into some challenges along the way.

 

In particular, we’ve been dealing with Amazon’s new inventory storage limits that affected most of our brands. In this episode, we talk about how we’re dealing with that and a few things we’ve been implementing to increase our sales and conversion. For more information, check out our October 2022 Brand Report.

 

Here are the episode’s highlights:

  • Amazon Inventory Storage Limits and the percentage of sellers affected - 3:20 
  • Our theory on why Amazon imposed inventory limits despite the abundance of warehouse space - 7:10
  • How our inventory levels are doing with the new limits - 11:20
  • EcomCrew Premium Black Friday Launch - 14:35
  • Using Join Brands to increase conversions - 19:50
  • Justifying ad costs and small improvements for your brand - 22:40
  • How our site traffic improved by using AI - 28:10

 

We’re going to be discussing more about how we significantly improved our sites’ traffic using AI in our public webinar tomorrow, November 22 at 10 AM (PST). We’re doing a roundup of all the most effective and advanced strategies we’ve used during the year and show you how you can apply them to your own brands. Make sure to register to save your seats.

 

Lastly, big things are happening this week with EcomCrew Premium. We’re going to be launching for the last time in 2022, and this is going to be our biggest sale ever! On top of the heavily discounted rate, we’re giving an additional 20% off to those who register for our waitlist.

 

Nov 17, 2022

Mike talks to the co-founder of Avataar, Gaurav Baid, about the future of ecommerce through the lens of Augmented Reality and how you can enhance the customer experience through AR.

 

Gaurav is the Co-founder and Chief Product Officer at Avataar, a company that aims to bridge the gap between retailers and their customers to create a unique interactive shopping experiences for customers through Augmented Reality. 

 

In this episode, our discussion mainly revolved around these 4 points: 

  • The questions that AR can provide to improve Customer Experience
  • The unlimited future possibilities of AR and contextual reality
  • How creating content with AI is a struggle
  • Being the first to adapt will give you a generational advantage
  • The statistics of AR's effect on Ecommerce
  • The evolution of advertisements through Augmented Reality 
  • The costs of AR and today's capabilities 

 

After everything you've heard today, you might be interested in checking out Avataar. Check out Avataar if you're interested in helping customers visualize your products in their personal spaces. 

 

On another news, we’re excited to announce that we’ll be opening EcomCrew Premium on Black Friday for the last time this year. And of course, we’re saving the best for last by giving you our biggest discount yet. For an even more special offer, sign up for our waitlist today. It’s open only once a quarter, and there’s no better time to register.

 

Do you have any thoughts about our podcast? Leave us a review on iTunes.

Nov 14, 2022

Mike speaks to Will Haire of BellaVix about some last minute tactics you can incorporate into your business before the biggest sale of the year -- Black Friday Cyber Monday weekend. 

 

The biggest online sales event of the year is coming, and we’re here to help you prepare your brand to make the most out of it. I’m joined by Will Haire of Bellavix to talk about the most important aspects of your business you should be looking at.

 

Here are the episode’s highlights:

  • Will’s ecommerce background - 3:21
  • What businesses should be preparing for during BFCM - 4:28
  • Preparing your site and product listings - 9:46
  • The importance of going for longtail keywords - 14:38
  • How to encourage user-generated content without violating Amazon’s TOS - 15:12
  • Will’s main image horror story - 18:20
  • Black Friday EcomCrew Premium opening - 23:05
  • How to prepare enough inventory for Black Friday - 25:25
  • Some hard truths about selling on Amazon - 29:00
  • Are labor issues affecting Amazon’s warehousing problems? - 32:10
  • Will’s advertising advice - 33:35

 

Will is the CEO and Co-Founder of Bellavix, a full-service management agency. Check out Bellavix if you need assistance in managing and growing your business on Amazon or Walmart. They specialize on category domination and cater not only to third-party but also to first-party sellers.

 

On another news, we’re excited to announce that we’ll be opening EcomCrew Premium on Black Friday for the last time this year. And of course, we’re saving the best for last by giving you our biggest discount yet. For an even more special offer, sign up for our waitlist today. It’s open only once a quarter, and there’s no better time to register.

 

Have any thoughts about our podcast? Leave us a review on iTunes.

Nov 7, 2022

Mike talks to long-time Premium member Jamie Graham about restructuring the business and moving towards the EOS model, which entails moving from a high-level Amazon director position to a Training Manager, to spend less time on the business.

 

Jamie Graham is a Premium member that I was able to meet in an MDS event back in 2018. He and his wife Kayleigh own a beauty brand that’s grown up to 6 million pounds in revenue, with a profit margin of 10%.

 

In this episode, the majority of the discussion was focused on these four points:

  • Restructuring to focus on what you enjoy the most
  • Restructuring an ecommerce department: by marketplace or by discipline? 
  • Creating a 3-year business plan and how to incentivize employees to stay on track
  • Focusing on growing the off-Amazon channel of the business

 

Jamie and I also went over how close he is to making a life-changing amount of money as he approaches the endgame with almost 5 years in the business and 7 million pounds of revenue every year. 

 

If you’re interested, you can check out the previous Under the Hood episode here. I’m looking forward to hearing back from Jamie over the next couple of months. With Q4 coming into full swing in just a few weeks, he’ll definitely be having his hands full.

 

Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It’s a win-win!

 

Get more information about Million Dollar Sellers on EcomCrew.com/MDS.

 

Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes.

 

If you have any questions or comments, feel free to leave them below. Happy selling!

Oct 31, 2022

We’ve had a lot of challenges in September, particularly those related to importing and developing products. This is not unusual for e-commerce sellers dealing with suppliers on the other side of the world.

 

However, despite these challenges, we’ve had a lot of wins in terms of content in many of our brands. We’ve recently been playing around with some new tools to improve SEO, including an on-page AI tool that boosted our traffic significantly.

 

Timestamps:

  • 1:58 - Why our overall revenue dipped in September
  • 2:47 - YoY updates of the brands
  • 8:43 - Is just-in-time inventory better?
  • 10:17 - The difficulties of designing and launching new products
  • 15:40 - Brand wins for October
  • 17:38 - How we use an on-page AI tool to beef up our content
  • 23:49 - Failing to add country of origin labels

 

Check out the Brand Report that complements this episode. Secret Sauce and EcomCrew Premium subscribers also get access to our monthly Income Report, which contains a more detailed breakdown of our numbers and strategies.

 

If you enjoyed this episode, please leave a review on iTunes. We’d love to hear about what topics you want us to discuss next.

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