Episode 301 with Dave Alexander was a memorable one. We talked about his failures in venturing into the world of ecommerce (including his hilarious first ecommerce idea) and how perseverance eventually got the ball rolling for him.
Since then, Dave has found success with his brands, Bushy Box and Lazy Leash.
Hungry for more growth, Dave is back for a second Under the Hood session where I answer his biggest questions on how to level-up his ecommerce game.
Some of the things we talk about in this episode include the best ways to get traffic into your own ecommerce site or Shopify store, why reaching out to influencers can help you get more visibility to relatively unique products like pocket-sized dog leashes, and how to start selling your product on Amazon.
Whether you are only just launching your first product or are looking to scale your business, I’m sure there’s something valuable here for you.
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I’d wanna thank Dave for finding the time to do this episode with me, and I’m definitely looking forward to Part 3 with him several months down the road. Be sure to check out his awesome products on Bushy Box and Lazy Leash—who knows, they might give you some inspiration to develop your own unique ecommerce product.
Finally, if you haven’t already, be sure to join our giveaway of 3 autographed copies of Gino Wickman’s Entrepreneurial Leap, which will run until April 30. To enter, simply leave us a review over on iTunes and email us a screenshot of your review at support@ecomcrew.com with the Subject Line: Entrepreneurial Leap. Good luck!
Happy selling, and we’ll talk to you soon!
Shipping and logistics has become a nightmare (If it wasn’t already). Between sea freight rates soaring 300%, massive delays in getting your shipments from China into Amazon warehouses, and Amazon making sellers bear the brunt of its inventory limits, a lot of ecommerce sellers are struggling to foot the bill.
In this episode, Dave and I break down this nightmarish sea freight situation and how it’s affecting us personally in terms of margins and inventory management.
We also talk about some useful tactics and strategies we are putting in place to stay ahead of the curve and keep our businesses afloat (pun intended). Finally, we share our predictions on where this whole thing is going and why you should definitely be placing your entire holiday order right now.
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It’s always a blast having Dave come on the podcast. Be sure to check out the EcomCrew Blog to read up about things like sea freight, why costs have basically tripled in the past year, and other burning ecommerce topics.
Also, in case you missed it, we’re giving away 3 autographed copies of Gino Wickman’s new book, Entrepreneurial Leap, which answers all the questions you’re ever going to ask yourself before taking the leap into entrepreneurship.
For a chance to win 1 of these 3 copies, simply leave us a review on iTunes and email us a screenshot of your review with the Subject Line: Entrepreneurial Leap. If you’ve already given us a review in the past, you can take a screenshot of it and send that over.
Entries will be accepted until April 30, and the winners will be announced shortly thereafter here on the podcast. Good luck!
Until the next one, happy selling!
Launching your very first product and managing inventory can be tough. Fortunately, many of our community members have had great success using the tips and tricks that we share here at EcomCrew.
In this Under the Hood episode, I’ll be breaking down some of those exact strategies.
For those who are new to the podcast, Under the Hood is a segment where I do an hour-long coaching session with one of our listeners, where I answer all their burning questions and give them some actionable advice.
My guests for today are David and Connor, a father-and-son duo who started out by buying content sites and, at the time of recording, were on their way to launching their very first product on Amazon.
Some of the good stuff we talk about include my personal steps to successfully launching products on Amazon, how to manage your inventory, and how to put niche-specific content sites to good use in order to drive conversions.
I also give my advice on how you can optimize your Amazon listings to make your products stand out, especially if you’re selling in a highly competitive niche.
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I want to thank David and Connor for taking the time to do this episode with me. It’s an awesome feeling hearing how my own strategies are helping others succeed.
If you want to get featured in an Under the Hood episode like this one, you can sign up over on ecomcrew.com/underthehood.
Also, in case you missed it, we’re giving away 3 autographed copies of Gino Wickman’s new book, Entrepreneurial Leap, which answers all the questions you’re ever going to ask yourself before taking the leap into entrepreneurship.
For a chance to win 1 of these 3 copies, simply leave us a review on iTunes and email us a screenshot of your review with the Subject Line: Entrepreneurial Leap. If you’ve already given us a review in the past, you can take a screenshot of that and send it over.
Entries will be accepted until April 30, and the winners will be announced shortly thereafter here on the podcast. Good luck!
Until the next one, happy selling!
If you’ve been tuning in to the podcast for a while now, something I’ve said quite often is that Gino Wickman’s book, Traction, had a tremendous impact on me and my business. So much so, that I’ve done an entire podcast series documenting how I applied his principles in running my own company.
This is a big reason why today’s episode is special, as my guest is none other than Gino Wickman himself.
A bestselling author and entrepreneur that needs no introduction, Gino is here to give us a sneak peek into his new book, Entrepreneurial Leap, which answers all the difficult questions you have to ask yourself before making that big leap into entrepreneurship.
In this episode, we break down the essential traits of an entrepreneur and why these innately human traits make four percent of all people cut out for entrepreneurship.
We also talk about why falling short of these traits is not the end of the world and the plethora of alternatives available to you. Gino also gives his author’s insights into the three stages to successful entrepreneurship, which are also the three main parts of the book : Confirm, Glimpse, and Path.
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Books mentioned:
By the way, we’re giving away three autographed copies of Entrepreneurial Leap!
If you want the chance to win one of these three copies signed by Gino Wickman himself, simply head over to iTunes and leave us a review! Then, take a screenshot of your review and email it to us at support@ecomcrew.com with the Subject Line: Entrepreneurial Leap. If you’ve already left us a review, don’t worry, just take a screenshot of your old review and follow the instructions above.
Your email qualifies as your entry and we will be selecting three lucky winners randomly.
Entries will be accepted until April 30, 2021 and we will announce the winners shortly thereafter on the podcast. Good luck!
Don’t forget to check out our podcast series on Traction:
I’d like to thank Gino for coming on the podcast and for all the work he’s done in helping entrepreneurs like myself realize their dreams. Be sure to check out all the awesome entrepreneur-in-the-making tools that we mentioned throughout the episode, which are all available for free on e-leap.com.
Gino is also open to collaborators looking to guide budding entrepreneurs to success.
If you enjoyed this episode as much as I did, definitely let me know by leaving a review over on iTunes.
Until the next one, happy selling!
Crafting an ad campaign that actually helps your ecommerce business can be quite tricky.
Luckily, Ilana Wechsler of Teach Traffic has come up with an effective approach to working out a paid campaign strategy tailored to your business—the Paid Traffic Puzzle.
Just as you would do with an actual puzzle, Ilana explains why the four corners are great starting points to crafting an effective ad campaign, and how they reveal what the next puzzle pieces are. This eventually helps you build your puzzle all the way into the middle and come up with the full picture.
The four corners are:
In this episode, we also talk about what you should do when your retargeting campaigns are not working, which data to look for in order to craft an effective campaign, and a bunch of other good stuff you don’t wanna miss.
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I’d like to thank Ilana for coming on the show and sharing some valuable insights that you can definitely put to good use for your ecommerce business. If you’re looking to solve your own traffic puzzle, you can check out Ilana’s training materials and services over on teachtraffic.com.
Also, don’t forget to leave us a review over on iTunes if you enjoyed this episode. It helps more than you know.
Until the next one, happy selling!
We’re inching our way to four hundred episodes, but this might be the first time I’ve talked to someone who got into ecommerce out of desperation—and grew to seven figures at that!
Kata Phipps is a clinical psychologist by trade. She’s married to a military guy, which meant, for years, having to constantly move from one place to another and not being able to settle in and practice her craft.
Out of a mix of chance and desperation, Kata dabbled in ecommerce. She eventually found out that she had a knack for it and built a 7-figure brand within only a year.
In this episode, we talk all about how she got started, how she deals with copycats in the Amazon space, and how joining the Titan Network propelled her even further. We also get Kata’s psychology perspective on current consumer behavior and what trends she thinks are coming our way when lockdowns are finally lifted and vaccines are rolled out.
Timestamps
I want to thank Kata for coming to the show and sharing her story. If you’d like to get in touch with her and pick her brain about the ecommerce industry, you can hit her up on Facebook as Kata Phipps or email her at kata@titanmembers.com.
Don’t forget to leave us a review over on iTunes if you enjoyed this episode. It helps more than you know.
Until the next one, happy selling!