Sketchy competition is one of the most frustrating stress points for entrepreneurs—more so when you’re running a brand online.
That’s why it’s important to know all the things you can do to protect your brand from copycats and sabotagers.
In this episode, Dave and I will talk all about intellectual property infringement and sabotaged listings, particularly our own experiences and how we dealt with them in the past.
We’ll go over the things you should do when someone copies your products or tries to sabotage your listings. Then, we’ll break down copyrights, trademarks, patents, and all these tools that you can use to build and grow a defensible brand.
Timestamps:
It’s always a fun time having Dave on for the podcast. If you enjoyed this episode as much as I did, there’s a lot more Mike-and-Dave content over on EcomCrew Premium, which closes in 24 hours!
Aside from unlimited 1-on-1 support from Dave and myself, Premium also gives you access to monthly Secret Sauce webinars delivered by industry experts, a library of 6 full-length video courses in glorious HD, and our private Facebook group where like-minded entrepreneurs exchange strategies to scale their ecommerce brands.
Head over to ecomcrew.com/premium to sign up.
Lastly, if you enjoyed this episode as much as we did, don’t forget to leave us a review over on iTunes. It helps more than you know.
Happy selling and we’ll talk to you soon!
Being an ecommerce seller, it’s always nice to hear success stories from fellow entrepreneurs. But sometimes, the stories can feel quite distant and unrelatable, and while it’s nice hearing about the good stuff, it’s also important to listen to stories about losses and failures.
Our guest today is my good friend, Tal Moore. Tal is well-known in our community as a successful ecommerce entrepreneur who is comfortable sharing all the bad things that he’s overcome in his journey.
In this episode, we’ll be talking about how he got into ecommerce with his first brands, the ups and downs of running a business, and which factors to consider when you’re torn between turning a failing business around or selling it altogether.
Talking Points:
I want to thank Tal for doing this podcast with me, and I’m sure our listeners got a lot of value from his insights.
Speaking of insights, we’re going live with a free public webinar this July 22 at 10AM (PST) about Amazon A9 Secrets. We’ll be sharing our exact strategies to beating Amazon’s ranking algorithm and ranking our products even among higher-volume sellers.
Also, in case you missed it, EcomCrew Premium is open this week only! If you’re someone looking to join a community of like-minded entrepreneurs, be sure to check out ecomcrew.com/premium today.
As always, if you enjoyed this episode, leave us a review over on iTunes.
Happy selling and we’ll talk to you soon!
Today on the show, we have CEO and Co-Founder of Manychat, Mike Yan. He has some exciting news to share about some new features that Instagram is rolling out, and why you should take advantage of them as an ecommerce seller.
Now, if you’re new to the show and are just starting off, you might not know it but ManyChat is one of the biggest SaaS (software as a service) in the industry. Before I sold ColorIt back in 2019, I used ManyChat to grow the brand, and it turned out extremely successful for me.
ManyChat is a chart marketing service that helps you automate conversations on messaging platforms to generate leads and boost conversions.
Be sure to check out our previous episode with Mike to learn more about the value that ManyChat and messenger marketing can add to your business:
For this episode, Mike and I will be talking about the power of Instagram marketing. Instagram is opening up their API and is now allowing DM automation, which is a once in a lifetime opportunity to connect with your customers on a deeper level.
Timestamps:
I’d like to thank Mike for taking the time to do this episode with me. I can’t wait for him to come back with more interesting stuff down the road. To learn more about Instagram marketing, check out ManyChat’s free course over on their website.
There’s definitely some great strategies discussed in this episode to help you grow your brand. But if you’re struggling to rank your products on Amazon, come join our free public webinar this July 22 at 10 AM (PST) about Amazon A9 Secrets. We’ll teach you how to master Amazon’s ranking algorithm to rank even among high-volume sellers. Reserve your seat here.
Until the next one, happy Selling!
Going from 0 to $1M is no small feat, but Dave has done exactly that, and then some.
For this episode, he’ll be talking about all his wins, losses, and future outlook four years after he started a new ecommerce brand from scratch after selling his previous business for top dollar.
If you haven’t already, be sure to check out all the previous updates from years 1 through 3:
Dave will start out with a real-numbers breakdown of how his brand of offroading gear is doing, and he will talk about how COVID has factored into his metrics and strategy.
He will also be sharing what his future goals are in light of all the FBA rollups walking into town—you’ll want to stick around to hear his insights about when it’s worth it to sell to an FBA aggregator.
Timestamps:
There will definitely be a lot more to unpack after another year of Dave’s journey. For now, you can check out all the other good stuff we have on the EcomCrew Podcast, YouTube channel, and Blog.
Speaking of good stuff, a huge part of Dave’s success is mastering Amazon’s A9 ranking algorithm and nailing down a solid SEO strategy. This July 22 at 10 AM (PST), he’ll be sharing all that in a free public webinar on Amazon A9 Secrets. Save yourself a slot here.
If you enjoyed this episode, don’t forget to leave us a review on iTunes. Until the next one, happy selling and we’ll talk to you soon!
Amazon’s Sponsored Brands is not exactly popular among sellers—over 70 percent of people only use Sponsored Products (which we talked about in the previous edition).
In this episode, Dave will answer all your questions about Sponsored Brands using real numbers from our own experiments (using our own brands).
He’ll be diving into whether Sponsored Brands works better (or worse) than Sponsored Products, whether you should be investing in good product videos for Amazon Sponsored Brands Video Ads, and how Amazon records data and attributes sales across various advertising methods.
If you’ve ever wondered if Sponsored Brands ads are worth it, this is definitely the episode for you.
Timestamps:
Thank you for tuning in to this episode, and be sure to stay tuned for more editions of our Amazon PPC series.
By the way, if you haven’t already, our Secret Source course bundle is still up for grabs. That's 10 value-packed video courses delivered by industry experts at no more than $10 each—PLUS, we’re throwing in 2 new bonus courses to sweeten the deal even more! Check out all the courses over on ecomcrew.com/sauce.
Also make sure to head over to iTunes and leave us a review if you enjoyed this episode.
Until the next one, happy selling!
Mental and emotional well-being are among the most overlooked aspects in running a business.
Whether you are aware of it or not, your emotions factor greatly into your behavior and decision-making as an entrepreneur.
This is why today, I’ll be sitting down with Topsie VandenBosch to talk all about emotional intelligence and mindset strategies for entrepreneurs, particularly for online business-owners like you.
Topsie is licensed as a Master in Social Work and is currently engaged as a mindset coach for business owners. She’ll be sharing with me how and why it’s important to maintain a level mind when running a business.
We also talk a lot about mindset strategies that can bring your stress levels down to a minimum and help you avoid getting into a rut.
Timestamps:
I definitely learned a lot from Topsie today, as I’m sure you did too. If you want to reach out to her, she’s always posting awesome stuff over on Instagram.
You can also hit her up on her website, topsievandenbosch.com, where awesome content like her Escape the Thought Spiral course are available, or email her directly at hello@topsievanderbosch.com.
Speaking of awesome content, our Secret Sauce bundle is currently up for grabs! That’s 10 Ecommerce Classes for less than $10 each—PLUS, we’re throwing in 2 new bonus courses that you’ll surely get a kick out of. Get the course bundle here.
Don’t forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling and we’ll talk to you soon!
FBA rollups and acquisition companies have been all the rage in 2021, but we don’t often hear about the buying side of an ecommerce brand acquisition.
In this episode, I sit down with Sarah Dajani of Boosted Commerce to talk about the operational side of buying ecommerce brands.
Boosted Commerce is an acquisition company that focuses on buying category leaders with a strong Amazon presence.
Some of the good stuff we talk about include Boosted’s core investment thesis and what acquisition companies really look at when considering which brands to buy. I also get to pick Sarah’s brain about how their company manages to keep the wheels in place after management and operation of an ecommerce business has been passed on.
If you’re running a solid ecommerce brand, have a strong Amazon presence, and are looking to exit your business sooner or later, definitely tune into this one.
Timestamps:
I definitely learned a lot from Sarah on this one. If you’re interested in selling your business or have some burning questions of your own, you can reach Sarah on sarah@boostedcommerce.com or check out their website, boostedcommerce.com.
If you’re still growing your business, though, there’s no better resource than our Secret Sauce course bundle, which we’re making available at no more than $10 for each course. This bundle includes 10 value-packed video courses where industry experts share their secret sauce to scaling an ecommerce business. PLUS, we’re adding 2 new bonus videos for good measure. Grab your bundle here.
As always, if you enjoyed this episode, please leave us a review over on iTunes to let us know!
Happy selling and we’ll talk to you soon.
Starting out in ecommerce from zero to a million is tough, and scaling your business further from $1M to $10M is equally daunting.
My guest today is Chase Clymer. He is the co-founder of the Electric Eye Agency, which specializes in helping online entrepreneurs scale their ecommerce businesses. He also hosts the awesome Honest Ecommerce Podcast, which I’m sure a lot of you will find value in as well.
For this episode, Chase and I will be talking about his company’s brand-scaling framework that focuses on three key metrics: average order value, conversion rate, and sessions.
We also talk about the common pain points of sellers on Shopify and why it’s still among the best solutions out there as well as how much an effective content engine can do for your business.
Timestamps:
I wanna thank Chase for teaching us a lot in this episode. There’s definitely a lot of value here if you’re a $1M seller who’s struggling to take your business to new heights. If you have more questions, you can reach out to him at chase@electriceye.io. Also be sure to check out his awesome Honest Ecommerce.
By the way, our Evergreen Webinar on Importing From China in 2021 is back by popular demand. If you want to learn everything there is to know about importing from the world’s factory, sign up here.
Lastly, if you haven’t already, head over to iTunes and leave us a review. It helps more than you know.
Until the next one, happy selling and we’ll talk to you soon!
Just like most other sellers, you probably got into ecommerce for the freedom and the money, but the biggest money you’re ever gonna make comes on the day you sell your business.
Would you know what to do when that day comes? Do you think you’ll be selling your business for top dollar when it does? Have you planned in advance for a 7-figure exit?
If not, this episode is for you.
Today, I’ll be talking to serial entrepreneur and Quiet Light Partner Joe Valley about his new book, The EXITpreneur’s Playbook.
In this book, Joe uses his expertise and real life experiences to help you get that exit right without leaving any money on the table—from setting up a game plan, to knowing the actual value of your business, all the way to negotiating and structuring a deal.
Timestamps:
I wanna thank Joe for coming onto the show and writing this invaluable book for the ecommerce community. If you want to learn more about The EXITpreneur’s Playbook or grab your own copy, head over to exitpreneur.io.
Plus, you’ll want to tune in to future episodes, as we’ll be announcing the mechanics of the autographed book giveaway. We’ll also be announcing the winners shortly thereafter.
On the topic of books, free copies of our Amazon Domination are still up for grabs! This is the definitive guide to launching your product to #1 Best Seller on Amazon—it’s yours for free, just pay for shipping.
Also, if you enjoyed this episode as much as I did, don’t forget to head over to iTunes and leave us a review.
Until the next one, happy selling and we’ll talk to you soon!
Ecommerce sellers often throw money on Facebook and Google ads for most of their revenue. But there’s actually a way to use those ads to... well, never rely on ads again (or at least cut your ad costs significantly).
In this episode, I’ll be talking to Jordan West, who is the founder and CEO of Mindful Marketing and who also runs the awesome Secrets to Scaling Your Ecommerce Brand Podcast.
Jordan will be sharing how he made over $250K in ecommerce sales in 24 hours without relying on Facebook ads or heavy discounts, and what strategies he used.
We’ll be talking about building a VIP group of loyal customers by offering them exclusive products, early access to new products, and even nurturing a community where VIPs can exchange opinions about your brand.
We also go over the benefits of gated product launches and SMS marketing, which could work in ways that you don’t really expect.
Timestamps:
Tools mentioned:
I had fun hearing about Jordan’s experiences and strategies. Be sure to check out Mindful Marketing and his podcast to learn more about ads management and other things ecommerce.
We talked about product launches in this episode, but did you know that 10 minutes is all it takes to successfully launch your rockstar product? This coming June 16 at 10 AM (PST), Founder and CEO of Million Dollar Sellers, Ian Sells will be going live with a free public webinar on Simple and Automated Product Launches in 2021.
It’s free, and there’s still a lot of slots up for grabs! Save your spot here.
As always, if you liked this episode, head over to iTunes and leave us a review. It helps more than you know.
Until the next one, happy selling!
For most ecommerce sellers, the end goal is to build a solid brand and eventually sell your business. But that’s often easier said than done, and I’ve heard a lot of nightmare stories.
That being said, Lesley Johnson has an entirely different experience, having just sold her business at 3.6x without any serious headache whatsoever.
Today, I’ll be talking to Lesley about how she got into ecommerce, what EcomCrew Premium meant for her brand’s growth, and the process of selling her business from start to finish.
Lesley also shares how much she’s learned in the process and her plans of putting her expanded knowledge base to good use.
If you’re in the process of selling your business or are considering that option down the road, definitely give this episode a listen.
Timestamps:
I wanna thank Lesley for coming on the show and sharing her experience with us. I’m sure our listeners got a lot of value from her insights. Definitely looking forward to hearing about her next projects soon.
We talked a bit about EcomCrew Premium in this episode. Registrations are closed at the moment (Get notified when it opens), but we do have tons of free stuff you can check out, including our upcoming webinar on Simple and Automated Product Launches, where Ian Sells will teach you how to successfully launch new and old products in just 10 minutes.
That’s on June 16 at 10AM (PST). Be sure to save your slot.
If you loved this episode, feel free to leave us a review on iTunes to let us know.
Until the next one, happy selling!
It’s five times more expensive to acquire a new customer than to retain an existing one.
So the saying goes.
But as an ecommerce seller, there’s a plethora of tools out there that you can leverage to engage your audience, expand your customer base, and make your brand more profitable.
My guest for this episode is Paul Baron, who is a Chatbot Architect at The Chat Agency, a marketing solutions provider that helps brands rank, build lists, and boost conversion rates using chatbots and influencer marketing.
Paul will be sharing how he got into ecommerce and how he eventually made the deep dive into digital marketing. He’ll walk us through where his marketing strategies have found the most success, how he gets people into lists, and how he builds a network of brand ambassadors using various marketing funnels.
You’ll also learn why it’s not just knowing your audience, but also knowing how they engage with your brand, that can take your business to the next level.
Timestamps:
I’d like to thank Paul for all the good stuff he shared with me today. If you’re looking to grow your brand through chatbots and influencer marketing, definitely check out their services over on thechatagency.com.
Speaking of growing your brand, nothing speaks ecommerce more than mastering the art of importing from the world’s factory floor. Copies of our book, Import From China Like A Pro are still up for grabs—your copy is on us, just pay for shipping!
Don’t forget to leave us a review over on iTunes if you like this episode, and as always, happy selling and we’ll talk to you soon!
Whether you’re an established seller or running an ecommerce business out of your living room, you’ll run into some hairsplitting decisions sooner or later.
Should you create a new listing or re-introduce an old product as ‘new and improved’? Is it better to offer a ‘deluxe version’ or craft an entirely different listing? Should you hire your first employee or keep on handling everything yourself?
Questions like these keep a lot of ecommerce sellers up at night, but that’s what our Under the Hood segment is for.
In today’s episode, we’re doing a follow-up Under the Hood session with Dawn LaFontaine, who was our guest way back in Episode 244: How to Drive Traffic to a Low Search Volume Product.
We’ll be talking about what a lifestyle business actually means and what it’s like being at that crossroads where you’re looking to hire that first employee.
I’ll also be sharing my strategies for converting high organic traffic into actual sales, why you want ‘Made in the USA’ for certain products and could live with importing others, plus, I’ll be answering some of Dawn’s burning questions that you might also be itching to ask yourself.
Timestamps:
I had a fun time talking to Dawn and I hope more of our furry friends find their way into her cute cardboard boxes. Check out all her awesome cat boxes over on Cat in the Box.
By the way, Premium won’t be open again for a few months, but we still have a ton of free stuff that you’ll surely find value in.
Our free public webinar on Importing From China 2021 is still open for registrations. We’ll be teaching you our exact secrets to importing from the world’s factory—from sourcing products, to working with suppliers, to shipping and logistics.
This free webinar will be on June 3 at 10 AM (PST)
Reserve your slot here.
As always, if you enjoyed this episode, leave us a review over on iTunes to let us know. Happy selling, and we’ll talk to you soon!
Mike and Dave talk about why Amazon is pushing sellers away from FBA, how they are dealing with storage limits, and what fallback strategies you can use.
“Amazon is not a retail company, it’s a logistics company that does retail.”
Interesting adage. But is it still true today?
In this episode, Dave and I will try to dissect Amazon’s mindset—whether over the next several months, they will try to get more sellers to send more of their inventory into FBA, or push them towards Seller Fulfilled Prime (SFP) or merchant-fulfilled models.
In particular, we’ll go over key factors that might be affecting Amazon’s recent moves, including COVID, supply chain disruptions, and rising labor costs.
We’ll also look into Amazon’s recently-updated inventory and restock limitations, how it shakes things up for third party sellers, and what strategies we are putting in place to stay ahead of the curve.
Finally, we’ll talk about our general fallback options in case FBA does cease (whether partially or entirely) to make sense for ecommerce sellers.
If you’re looking for some insights as to what’s been going on with FBA and how you can plan your business around that, definitely give this one a listen.
Timestamps:
It’s always a pleasure having Dave to bounce my ideas off of. Feel free to check out his piece on Amazon’s Storage Limits in 2021 and all the other good stuff over on the EcomCrew Blog.
Also, in case you missed it, today is the last day that EcomCrew Premium will be open for the quarter. We limit our openings to make sure that we can cater to all of our Premium members, so if you’re someone who could use unlimited email support from two 7-figure sellers, finds value in webinars presented by industry experts, and are looking to join a community of like-minded entrepreneurs, give Premium a try.
Finally, leave us a review over on iTunes if you liked this episode. Until the next one, happy selling and we’ll talk to you soon!
Whether you’re just starting out or are looking to scale your business, capital is a problem. Things change fast in ecommerce and getting your hands on cash can be difficult.
My guest today is Don Henig, a tried-and-true finance guy who has found a rather fresh way of financing Amazon businesses through his company, AccrueMe.
AccrueMe is an investment company that offers funding to Amazon private labels and wholesalers in return for a small temporary share in profits. Its goal is to help Amazon sellers grow without worrying about the usual burdens of typical financing options—there’s no interest to worry about, no required monthly payments, and they don’t take any ownership over your business.
In this episode, we’ll get to know Don and the interesting story behind AccrueMe. He’ll also walk me through the process of how their financing model works, with real-world examples to boot.
So, if you’re pressed for cash or are planning to take your business to the next level with additional capital, you’ll get a lot out of this episode.
Timestamps:
I’d like to thank Don for coming to the show and sharing his creative financing model with us. If you have any burning questions about AccrueMe, you can connect with him over on LinkedIn or email him at don@accrueme.com.
In case you haven’t already, now is your last chance to sign up for EcomCrew Premium this quarter! Some perks our Premium members love most are the unlimited email support from myself and Dave Bryant, our monthly Secret Sauce Webinars delivered by industry experts, and our entire library of courses and Q&A webinars where like-minded entrepreneurs share their pain points and strategies.
Premium won’t be open for a few months after today, so make sure you don’t miss out.
Lastly, if you enjoyed this episode, please head over to iTunes and leave us a review.
Until the next one, happy selling!
In this edition of our Amazon PPC series, Dave explores advanced tactics that worked for his own brands which coincidentally, everyone else seems to be ignoring.
Do your Sponsored Products campaigns suck? Has your ACoS gone through the roof?
Today, Dave will address those problems and talk about Amazon’s Sponsored Products.
This episode kicks off with a breakdown of the most basic strategy that everyone is using for this advertising campaign method—the peel-stick-block technique.
Then, Dave will talk about some of our advanced tactics and how we are using them for our own brands. He will cover topics like placement bids and why you’re probably doing it wrong, the effective ways to do dynamic bidding, and when to take advantage of category targeting.
Whether you’re looking to improve your Sponsored Product campaigns and keep that ACoS at a manageable level or just learning about Amazon’s bevy of advertising options, there’s a lot in this episode for you.
Timestamps:
If you loved this episode, stay tuned for future editions of this Amazon PPC Overhaul series, where we’ll talk about the other advertising campaign options on Amazon, the best software to manage all your ad campaigns, and how our PPC experiments impacted our own brands.
By the way, EcomCrew Premium is open this week only! This will give you access to our deep-dive Secret Sauce Webinar on Amazon Sponsored Products, where we really get down to the nitty gritty and share our three secret targeting campaign strategies.
Premium also gives you perks like unlimited email access to Dave and myself for all questions that you may have, 6 up-to-date ecommerce courses in glorious HD, our entire library of past webinars, including other Secret Sauce editions with industry experts. See you on the inside.
Don’t forget to leave us a review on iTunes. It helps more than you know.
Until the next one, happy selling and we’ll talk to you soon!
Mike and Dave break down how Gino Wickman’s best-selling book, Traction, helped them grow their ecommerce companies. They also announce the giveaway winners of Gino’s new book, Entrepreneurial Leap.
Ever struggled as an entrepreneur but can’t quite put your finger on what the problem is?
I know I have.
One of the biggest things that helped me get past that and level up my entrepreneurial game is Gino Wickman’s best-seller, Traction. Matter of fact, I did an entire podcast series on how I used his practical methods with my own business.
In this episode, Dave and I talk about how the book impacted not just EcomCrew but also our separate ecommerce brands, from capturing our company core values, to building an awesome offshore team, to nailing down our long-term goals.
By the way, Gino himself was on Episode 376 where we talked about his new book, Entrepreneurial Leap. In that episode, we kicked off a giveaway of three signed copies of his book, and we’re happy to announce the three lucky winners today!
Congratulations to the winners and thank you to everyone who participated!
It’s definitely fun having Dave around more often on the podcast. You’ll catch more of us during our upcoming free public webinar on Sending External Traffic to Amazon, where we’ll be teaching you how free organic traffic can help you sell and rank on Amazon without wasting money on paid advertising.
Mark the date: May 19 at 10 AM (PST)
If you enjoyed this episode, please head over to iTunes and leave us a review. It helps more than you know.
As always, happy selling and we’ll talk to you soon!
I bought an exciting new ecommerce business last year!
I’ve talked about how that opportunity came about with my business partners, Andrew and Bill, back in Episode 366.
Now, several months into this venture, there’s a bunch of new questions to be answered and a lot more stuff to be explored, all of which I’m happy to share with you guys.
In today’s episode, Dave is back on the show to ask me some of those burning questions:
We’ll be talking about all that and much more in this episode. Whether you are looking to buy an ecommerce business yourself or are developing your business to sell it in the near future, this episode definitely has a lot in it for you.
It’s always a fun time having Dave come on the podcast. Be sure to check out all the awesome stuff he’s putting out on the EcomCrew Blog.
If you enjoyed this episode as much as we did, leave us a review over on iTunes. It helps more than you know.
Until the next one, happy selling!
Check out our article here for more information into our PPC overhaul and investigation.
Over the last year, Amazon has rolled out a bunch of new advertising options alongside a trend of rising ACoS.
While my offshore team has done an amazing job with PPC and keeping everything in check, I’ve found that a few competitors have caught up to us by taking advantage of these new ad formats.
All this can get overwhelming for new Amazon sellers and has a lot of us scratching our heads as to which methods to use, how much to spend, and which software works best.
This is why we’re doing an Amazon PPC Overhaul series.
In this 6-part series, Dave and I will re-examine the current advertising campaigns we use for our own 7-figure brands and bring you a breakdown of our actual numbers to answer all your questions about PPC and Amazon’s hoard of ad formats.
For this pilot episode, we’ll be talking about why PPC can be the biggest driver of profit in your ecommerce business. We’ll also be giving an overview of our current account performance and the goals we want to achieve after our investigation.
Timestamps:
Be sure to check out Dave’s Amazon PPC Overhaul article, which is the perfect companion to this podcast episode, and all the other good stuff we have for you over on the EcomCrew Blog.
Also, if you haven’t already, grab your free copy of our book, Import From China Like A Pro now. From finding products to import, to working with suppliers, to getting your inventory shipped, this all-in-one guide will help you avoid the mistakes we ourselves have made when importing from China.
And again, the book is free, just pay for shipping.
If you like this episode, be sure to subscribe to the podcast, tune in to the rest of this series, and leave us a review over on iTunes.
Until the next one, happy selling!
Episode 301 with Dave Alexander was a memorable one. We talked about his failures in venturing into the world of ecommerce (including his hilarious first ecommerce idea) and how perseverance eventually got the ball rolling for him.
Since then, Dave has found success with his brands, Bushy Box and Lazy Leash.
Hungry for more growth, Dave is back for a second Under the Hood session where I answer his biggest questions on how to level-up his ecommerce game.
Some of the things we talk about in this episode include the best ways to get traffic into your own ecommerce site or Shopify store, why reaching out to influencers can help you get more visibility to relatively unique products like pocket-sized dog leashes, and how to start selling your product on Amazon.
Whether you are only just launching your first product or are looking to scale your business, I’m sure there’s something valuable here for you.
Timestamps:
I’d wanna thank Dave for finding the time to do this episode with me, and I’m definitely looking forward to Part 3 with him several months down the road. Be sure to check out his awesome products on Bushy Box and Lazy Leash—who knows, they might give you some inspiration to develop your own unique ecommerce product.
Finally, if you haven’t already, be sure to join our giveaway of 3 autographed copies of Gino Wickman’s Entrepreneurial Leap, which will run until April 30. To enter, simply leave us a review over on iTunes and email us a screenshot of your review at support@ecomcrew.com with the Subject Line: Entrepreneurial Leap. Good luck!
Happy selling, and we’ll talk to you soon!
Shipping and logistics has become a nightmare (If it wasn’t already). Between sea freight rates soaring 300%, massive delays in getting your shipments from China into Amazon warehouses, and Amazon making sellers bear the brunt of its inventory limits, a lot of ecommerce sellers are struggling to foot the bill.
In this episode, Dave and I break down this nightmarish sea freight situation and how it’s affecting us personally in terms of margins and inventory management.
We also talk about some useful tactics and strategies we are putting in place to stay ahead of the curve and keep our businesses afloat (pun intended). Finally, we share our predictions on where this whole thing is going and why you should definitely be placing your entire holiday order right now.
Timestamps:
It’s always a blast having Dave come on the podcast. Be sure to check out the EcomCrew Blog to read up about things like sea freight, why costs have basically tripled in the past year, and other burning ecommerce topics.
Also, in case you missed it, we’re giving away 3 autographed copies of Gino Wickman’s new book, Entrepreneurial Leap, which answers all the questions you’re ever going to ask yourself before taking the leap into entrepreneurship.
For a chance to win 1 of these 3 copies, simply leave us a review on iTunes and email us a screenshot of your review with the Subject Line: Entrepreneurial Leap. If you’ve already given us a review in the past, you can take a screenshot of it and send that over.
Entries will be accepted until April 30, and the winners will be announced shortly thereafter here on the podcast. Good luck!
Until the next one, happy selling!
Launching your very first product and managing inventory can be tough. Fortunately, many of our community members have had great success using the tips and tricks that we share here at EcomCrew.
In this Under the Hood episode, I’ll be breaking down some of those exact strategies.
For those who are new to the podcast, Under the Hood is a segment where I do an hour-long coaching session with one of our listeners, where I answer all their burning questions and give them some actionable advice.
My guests for today are David and Connor, a father-and-son duo who started out by buying content sites and, at the time of recording, were on their way to launching their very first product on Amazon.
Some of the good stuff we talk about include my personal steps to successfully launching products on Amazon, how to manage your inventory, and how to put niche-specific content sites to good use in order to drive conversions.
I also give my advice on how you can optimize your Amazon listings to make your products stand out, especially if you’re selling in a highly competitive niche.
Timestamps:
I want to thank David and Connor for taking the time to do this episode with me. It’s an awesome feeling hearing how my own strategies are helping others succeed.
If you want to get featured in an Under the Hood episode like this one, you can sign up over on ecomcrew.com/underthehood.
Also, in case you missed it, we’re giving away 3 autographed copies of Gino Wickman’s new book, Entrepreneurial Leap, which answers all the questions you’re ever going to ask yourself before taking the leap into entrepreneurship.
For a chance to win 1 of these 3 copies, simply leave us a review on iTunes and email us a screenshot of your review with the Subject Line: Entrepreneurial Leap. If you’ve already given us a review in the past, you can take a screenshot of that and send it over.
Entries will be accepted until April 30, and the winners will be announced shortly thereafter here on the podcast. Good luck!
Until the next one, happy selling!
If you’ve been tuning in to the podcast for a while now, something I’ve said quite often is that Gino Wickman’s book, Traction, had a tremendous impact on me and my business. So much so, that I’ve done an entire podcast series documenting how I applied his principles in running my own company.
This is a big reason why today’s episode is special, as my guest is none other than Gino Wickman himself.
A bestselling author and entrepreneur that needs no introduction, Gino is here to give us a sneak peek into his new book, Entrepreneurial Leap, which answers all the difficult questions you have to ask yourself before making that big leap into entrepreneurship.
In this episode, we break down the essential traits of an entrepreneur and why these innately human traits make four percent of all people cut out for entrepreneurship.
We also talk about why falling short of these traits is not the end of the world and the plethora of alternatives available to you. Gino also gives his author’s insights into the three stages to successful entrepreneurship, which are also the three main parts of the book : Confirm, Glimpse, and Path.
Timestamps:
Books mentioned:
By the way, we’re giving away three autographed copies of Entrepreneurial Leap!
If you want the chance to win one of these three copies signed by Gino Wickman himself, simply head over to iTunes and leave us a review! Then, take a screenshot of your review and email it to us at support@ecomcrew.com with the Subject Line: Entrepreneurial Leap. If you’ve already left us a review, don’t worry, just take a screenshot of your old review and follow the instructions above.
Your email qualifies as your entry and we will be selecting three lucky winners randomly.
Entries will be accepted until April 30, 2021 and we will announce the winners shortly thereafter on the podcast. Good luck!
Don’t forget to check out our podcast series on Traction:
I’d like to thank Gino for coming on the podcast and for all the work he’s done in helping entrepreneurs like myself realize their dreams. Be sure to check out all the awesome entrepreneur-in-the-making tools that we mentioned throughout the episode, which are all available for free on e-leap.com.
Gino is also open to collaborators looking to guide budding entrepreneurs to success.
If you enjoyed this episode as much as I did, definitely let me know by leaving a review over on iTunes.
Until the next one, happy selling!
Crafting an ad campaign that actually helps your ecommerce business can be quite tricky.
Luckily, Ilana Wechsler of Teach Traffic has come up with an effective approach to working out a paid campaign strategy tailored to your business—the Paid Traffic Puzzle.
Just as you would do with an actual puzzle, Ilana explains why the four corners are great starting points to crafting an effective ad campaign, and how they reveal what the next puzzle pieces are. This eventually helps you build your puzzle all the way into the middle and come up with the full picture.
The four corners are:
In this episode, we also talk about what you should do when your retargeting campaigns are not working, which data to look for in order to craft an effective campaign, and a bunch of other good stuff you don’t wanna miss.
Timestamps:
I’d like to thank Ilana for coming on the show and sharing some valuable insights that you can definitely put to good use for your ecommerce business. If you’re looking to solve your own traffic puzzle, you can check out Ilana’s training materials and services over on teachtraffic.com.
Also, don’t forget to leave us a review over on iTunes if you enjoyed this episode. It helps more than you know.
Until the next one, happy selling!
We’re inching our way to four hundred episodes, but this might be the first time I’ve talked to someone who got into ecommerce out of desperation—and grew to seven figures at that!
Kata Phipps is a clinical psychologist by trade. She’s married to a military guy, which meant, for years, having to constantly move from one place to another and not being able to settle in and practice her craft.
Out of a mix of chance and desperation, Kata dabbled in ecommerce. She eventually found out that she had a knack for it and built a 7-figure brand within only a year.
In this episode, we talk all about how she got started, how she deals with copycats in the Amazon space, and how joining the Titan Network propelled her even further. We also get Kata’s psychology perspective on current consumer behavior and what trends she thinks are coming our way when lockdowns are finally lifted and vaccines are rolled out.
Timestamps
I want to thank Kata for coming to the show and sharing her story. If you’d like to get in touch with her and pick her brain about the ecommerce industry, you can hit her up on Facebook as Kata Phipps or email her at kata@titanmembers.com.
Don’t forget to leave us a review over on iTunes if you enjoyed this episode. It helps more than you know.
Until the next one, happy selling!