Hey there this is Mike, I’m on my own today, with some really useful information about Facebook ads. So, Facebook is a great way to move your business away from Amazon and build your own platform. Now, Grant and I will talk about Facebook Ads more in depth sometime in January.
However, today I want to talk about some really easy Facebook ad types that have really worked well for me and ColorIt. These 5 ads are really easy to set up and are really affordable from the start. You will get great ROI with these Facebook Ads.
In today’s episode I will tell you about:
These ads are great starters for anyone trying to use Facebook to build a platform. If you watch the Facebook live playback on this episode, you will see some screenshots I shared during the episode. Just go to Facebook.com/ecomcrew and like our page and you can find the recording of this episode.
Resources Mentioned Today
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Hey, it’s Mike again with another solo episode. Grant can’t join us today, but he’ll be back with us soon. Today I want to talk more about ColorIt’s holiday planning. The last time I talked about this I talked about our promotions and our discounts. Today I want to share how all that work paid off for ColorIt these last few weeks.
So, that’s our super short episode today. Again if you want to catch our live episodes of these podcasts while we record them, then like our Facebook page.
Resources Mentioned Today:
12 Days of Christmas Promotion
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Grant is back with us today and we are going to continue our series on How to Get Off Amazon. Today’s episode is part 3. Part 1 was when we discussed PPC (pay per click) ads. Part 2 we discussed the role SEO (search engine optimization) in getting your own site noticed away from Amazon.
Part 3 of this topic is how to use Facebook ads to build an audience. Today we’re going to talk about why people don’t use Facebook ads and how to find your audience in an ocean of Facebook users.
Today’s Topics:
Next time we’re going to discuss part 4 of How to Get Off Amazon. Part 4 will be about how to create value for your audience. Mike will also revisit this topic with the best performing Facebook ads. Remember we do a live podcast on our Facebook page every Monday, If you like our Facebook page at Facebook.com/ecomcrew you can join us for the episodes.
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Hey this is Mike, I’m going to be doing a solo podcast today. Grant had business to tend to, so we’re going to put a hold on our series about Getting Off Amazon. Instead, I’m going to talk about ColorIt and our plans for the holiday season. This episode may be a little late to the party, but there is still some value in it.
We at ColorIt started planning for the holidays at least 6 months ago. So these plans have been in the works for a while. I’ll give you some tips I learned from ColorIt’s first holiday season and what sort of promotions and deals you can expect from ColorIt this holiday season.
Today’s Topics:
Remember we do a live podcast on our Facebook page every Monday, If you like our Facebook page at Facebook.com/ecomcrew you can join us for the episodes.
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Today we discuss part 2 of how to move your traffic off Amazon. Last time we discussed the reasons why you should want to move off Amazon.
Today’s topic is SEO (Search Engine Optimization.) Now, SEO is tricky stuff and you can get in trouble really quick. We discuss our background in SEO and how to do everything “white hat.”
Topics we covered today:
There are some grey areas with SEO, but hopefully our episode will convince you to leave that stuff alone. This series has been expanded to 4 parts. We will continue to record these episodes on Facebook Live, so if you want like our page on Facebook, you can watch our live streams and talk to us after the episode.
Resources Mentioned During Today’s Episode:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Welcome to our 50th episode! We were going to do this episode on Facebook Live, but there were technical difficulties. Hopefully we’ll be back on Facebook Live for part two of this topic, but for today, our topic is a part one of how to get your traffic away from Amazon.
We have talked about Amazon before and the highs and the lows of selling on the platform Today’s Amazon is so different from the first phase of users back in the day. This new phase on Amazon requires some business chops. There have been some significant changes to the system and those changes aren’t good for the little guy.
That’s why we are going to discuss the methods of creating a consumer base without Amazon. This will be at least a two parter, but a third may come out of it. So if you’re interested in building your business off Amazon, give this episode a listen.
The topics we covered today:
We plan to be back on Facebook Live the next episode. Tune in for Episode 2 on this topic next week. We will talk about how to think differently about building traffic away from Amazon and other tools we would use to do it. If you want to ask any questions, or if you need examples of how we use PPC, then just leave a comment for us.
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
This episode marks Ecom Crew’s one year anniversary on the podcast! We want to thank you for listening and supporting us over this past year. Today’s episode we are going to talk about common questions we get asked about our business. This was our first Facebook Live episode, so if you want to interact with us during an episode, follow us on Facebook and watch us live on Mondays.
We have learned a lot about entrepreneurship over the years. All we can say that the biggest lesson boils down to 3 little words, “just do it.” We discuss how we came to this realization and why you just can’t be afraid.
Today’s Points:
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Discounts as a business model are dying. It used to be companies would have these big discount sales, but that practice is going away. On today’s episode we will explain why it is dying and how we use discounts and coupons in our businesses.
Here are today’s topics:
Resources Mentioned Today:
Join us on Facebook and leave a like for us, we will be broadcasting our podcasts live on Facebook. Our episodes are moving to Friday. We still will be releasing our episodes for the other platforms, but Facebook users will get the episode 3 days earlier! During these live episodes you the audience will be able to interact with us!
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
On today’s Ecom Crew Podcast we discuss dealing with difficult customers and also why a business owner should hire employees. We talk about what to hire for, why you should hire, and when to hire. Virtual Assistants are worth the time and money, if you have the time and money.
We also discuss how to use employees in the best optimal way. It is a major step in growing your business. If you need to hire in your business or are just starting out and wanting to get an idea of a time line, this episode is for you.
Here are today’s topics:
Resources Mentioned Today:
Join us on Facebook and leave a like for us, we will be broadcasting our podcasts live on Facebook. Our episodes are moving to Friday. We still will be releasing our episodes for the other platforms, but Facebook users will get the episode 3 days earlier! During these live episodes you the audience will be able to interact with us!
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Today we are talking about the new policy change from Amazon that impacts product reviews. Amazon announced that they will no longer accept reviews from people who have received the product for free or at a discount.
For many people who sell on Amazon, the “pay to play” type model was widely used. While we think it’s a good move for Amazon, we acknowledge that it will greatly impact sellers who use Amazon.
Today’s topics:
Toward the end of October we are going to be recording our podcasts live on Facebook! Be sure to follow us on Facebook and plan to watch us live.
Resources:
Ecom Crew Twitter
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
We’re back for a new episode. Today we’re discussing part 2 of our last topic. The last time we discussed our predictions we spoke about eCommerce in general. So today’s topic is Our Predictions for eCommerce: Amazon. The subject of Amazon is so in depth that its own episode.
On today’s episode we’ll talk about what Amazon is facing in the next few years, and what sort of reactions a seller might see to that market.
Here are today’s topics:
We don’t see Amazon going away, but it will adapt to this highly competitive climate. E-Commerce is an evolving business and it is adapting with its market. These are just our opinions and observations, but maybe we will encourage you to form your own opinions and observations.
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
On today’s episode we discuss the future of ecommerce. We talk about what we notice in the market right now. We also discuss our future plans for our businesses.
This will be a part one on this subject. Part two will focus on our predictions about business on Amazon.
The topics we discussed today:
Our predictions for Amazon are a whole episode in itself, so tune in for part two of this topic. Our Predictions for eCommerce: Amazon.
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
During today’s episode we talk about the common debate e-commerce founders have: Shopify or BigCommerce. In recent developments BigCommerce has made some polarizing changes to their services. The changes have alienated theme developers and price changes have alienated users. This has caused many users to move their business to Shopify.
We discuss this shift and compare Shopify and BigCommerce. We have both had experience with both sites so our conversation is more of a pro and con list.
The questions we answer today are:
Other topics we cover are:
We tried to keep away from bashing these sites because both sites have their uses. It all depends on what an entrepreneur needs to do on their platform. So consider this episode as a weighing of the options. Go with whatever will best fit your product.
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
On today’s episode we are going to answer some listener questions again. Today’s questions have to do with credit. You guys asked us, “How do I build business credit?” and “Why should I use credit vs. cash?”
We answer these questions today and give you some insight into how interest rates and loans work for businesses.
The points for “How do I build business credit?”
The points for “Why should I use credit vs. cash?”
Some of the other topics we discussed today:
This turned out to be a pretty deep subject today. We’re glad we can offer some help or insight for you guys.
Resources:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Well we are both are back from our Asia trips and we’re ready to get back into the swing of the podcast. We record these episodes in batches and we’re getting ready for a new one. We also plan on doing a follow up episode on “Cash is King.” So keep an eye out for that.
We’re simply going to be answering a listener's questions today.
We received a two part question from Ryan. He asked us “Is there a point when having too many products can hurt your store?” and followed up with “Does it make sense to remove low margin items in favor of high margin products?”
We answer both of these questions based on our experiences. If you are having a problem with these kind of issues, this episode could be useful to you.
The points of our first answer:
The points of our second answer:
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Hello this is Grant Chen bringing you today’s episode. Today we talk with Chris McCabe of eCommerce Chris. Chris’s business helps seller who have been suspended, blacklisted, or are under investigation by Amazon.
Amazon has created a complex system which is supposed to weed out the bad apples and protect the customers and reputable sellers. The problem is there are policy issues and Standard Operation Procedures that can keep a seller from using their account.
That is where Chris comes in; Chris is a former Amazon employee and has inside understanding of Amazon’s process. He teaches people how to cooperate with Amazon and regain control of their accounts.
During today’s episode Chris shares what he does for his clients and how you can avoid the suspensions and investigations of Amazon.
Today’s points:
Today’s Resources:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
This is Mike Jackness with Ecom Crew. On today’s episode I’m going to tell you about my recent trip to China. I want to stress that these types of trips are essential if you are going to do business with Chinese manufacturers.
My trip consisted of 3 places; Shanghai, Pon, and Na-Jing. At all these places I visited some of my suppliers. During this visit I made some notes for future visits. So I’m going to share some of the tips and observations I made during this last visit to China.
The tips I cover today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Our show today is titled Cash is King! We discuss the ups and downs of inventory and anticipating your market. When we got started, we relied on affiliate marketing so actually keeping an inventory is new for both of us.
Today, we tell you what guidelines we use for ourselves with inventory. Also, we talk about inventory practices on Amazon, so tune in for some practical tips.
The topics we covered today:
Resources:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Today we talk about a topic we’re kinda divided on, Luck. Some people think luck is essential in business; while others think that luck is made. We debate that conversation on today’s podcast. There are some compelling points made on both sides. Give the episode a listen and see on what side you fall.
The points we discussed today:
Resources
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%! Today we discuss what he believes made such an impressive conversion rate happen.
Steve’s blog My Wife Quit Her Job is where he he discusses how he and his wife began their custom handkerchief and other linen web store. He even discusses how he increased his conversion in a blog post.
On today’s episode we compare notes and offer advice on how to make the changes that will help your business grow.
The topics we discussed today are:
To contact Steve you can fill out the contact form on mywifequitherjob.com or you can follow @mywifequit on Twitter.
Ecom also has a special promotion going on with Sellers Summit. If you follow the link on our page you will be able to purchase a virtual pass to the the recorded speaker sessions for 2016’s event. You will be able to purchase the passes at a 33% discount. If you purchase the passes by July 15th you will get exclusive access to a Google Hangout where you can ask the speakers the questions you want answers too! So check out the link in the resources to take advantage of this deal.
Resources Mentioned on Today’s Episode
The Exact Steps I Took To Increase Conversion Rates 42% For My Online Shop, by: Steve Chou
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Our guest today is Chad Rubin, the co-founder and CEO of Skubana. Chad shares with us how he and his business partner developed Skubana. Skubana is an All-in-One E-Commerce Operation software. It allows Amazon sellers and other e-marketplace sellers to run their business from one central location without tons of employees or software costs.
During the show today Chad tells us about his background and how Skubana has changed the way e-commerce get done. He offers his insight on the future of Amazon and how the Chinese market is going to change things. There is a ton of great information on today’s podcast.
Some of the topics we cover are:
Also today Chad is offering to give a free copy of his book Cheaper, Easier, Direct to our listeners. Plus anyone needing referrals to 3PLs can e-mail Chad at chad@skubana.com.
Resources Mentioned Today:
Cheaper, Easier, Direct, by: Chad Rubin and Frank Turner
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Our episode today is going to be a general update and resources episode. Mike has been doing tons of traveling and he would like to discuss some of the places and conferences he will be attending. Grant is dealing with some shipping issues, and has some insights on networking and attending events, like conferences.
The topics we covered today are:
We have a special offer for the upcoming Sellers Summit on July 15th. Click here for information.
Resources Mentioned this Episode:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Today we just give you an update episode on how our businesses are doing. Mike is dealing with quality issues with his Chinese manufacturers. Grant is working on sourcing for Cuttingboard.com. Along with these issues we also share some of the bright spots of the businesses.
We discuss our plans for growing the businesses and what’s in the pipeline for both of us. There are a few challenges facing each of our businesses today, but with the holiday season right around the corner for online stores, it’s time to get everything in order for the biggest time of the year.
The topics we covered today:
Resources from today’s episode:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Our guest today is Greg Mercer, the founder of JungleScout. Jungle Scout is an application that pairs with a seller’s Amazon account. The software offers a suite of tools for Amazon sellers to help them optimize their product and the product reputation.
Greg also has his hand in other software tools such as Fetcher, Spitly, and Review Kick. On today’s episode, Greg tells us about how Jungle Scout got its start and how their products complies with Amazon’s new system changes.
The topics we covered today are:
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast, please go to ecomcrew.com and fill out the contact form. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
We have a special guest today. Jeff Cohen from Seller Labs is on the podcast to tell us about the recent change Amazon has made to their review system. For those who don’t know, Amazon is starting to crack down on sellers who use review padding. Seller Labs is a former book seller that moved into the SaaS realm as a developer of e-commerce software. They are the developers of Feedback Genius and Snag Shout.
Jeff tells us his opinion on the Amazon algorithm and how the recent changes have affected Seller Labs’ approach to getting their customers the organic reviews they want. Jeff explains how the changes to the system will fight against fake or paid reviews. He also takes the time to answer some questions we have about the new system.
Here are the points of today’s conversation:
Resources Mentioned Today:
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!