Info

The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
RSS Feed Subscribe in Apple Podcasts
The Ecomcrew Ecommerce Podcast
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: November, 2023
Nov 27, 2023

Mike catches up with Aaron Hughes from Ecommerce Wala after the visit to India to talk about Aaron's background, how he got started in Ecommerce, and the differences between working with a team vs. online. 

 

Today, we're joined by Aaron Hughes from Ecommerce Wala. 

 

Aaron and I met during the India Sourcing Trip, and he was by far, one of the most different while still being from the US.  

 

I wanted to invite Aaron over to the podcast today to talk about how his ecommerce journey ended up in India, the cultural and ecommerce differences between the US and India and his company Ecommerce Wala. 

 

Audio Timestamps: 

  • Introduction - 0:00 
  • How Aaron Hughes' life lead to India - 2:47
  • Getting over the differences between US & other countries - 5:32
  • Aaron Hughes' Ecommerce Background - 9:12 
  • Going all-in on Ecommerce - 11:32
  • Working in-person vs online - 16:52
  • Upcoming technology worries - 19:52
  • How Aaron and his wife met - 22:46
  • Adopting in India - 24:12 
  • Growing a team to 60+ people - 25:35
  • Ecommerce Wala and what they do from India - 27:15

 

Aaron, thank you again for coming on the podcast. We'll definitely meet up when you're in Las Vegas for a holiday. 

 

If you're interested in hiring from India, or hearing more from Aaron Hughes, you can check out his LinkedIn profile here. 

 

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 

 

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 

 

Until next time, happy selling! 

Nov 20, 2023

Ecomcrew Premium is finally opening in the next few days! Join the waitlist to get a discount for Black Friday, and get access to a community of like-minded e-commerce sellers. 

Dave joins Mike in this episode to talk about the Pros and Cons of building a community and content site through affiliate marketing in comparison to a product-based business.

With Ecomcrew being open, Dave and I thought it'd be a good time to reflect and compare the differences between a content site and product site. 

We talk about the pros and cons of building a community, the various platform risks in digital businesses that are unavoidable and our personal experiences with getting hit with a Google Update that ultimately led to less visitors.

Here are some timestamps to help you along: 

Audio Timestamps:

  • Introduction - 0:00 
  • Migrating out of South California for Ecommerce - 1:30
  • The Good, Bad and Ugly with Running a Content Site - 6:11
  • Running a Digital Platform on Your Own Platform - 8:00
  • Platform Risks - 8:52  
  • Amazon is EASIER to Appeal to? [shorts] - 11:00 
  • Getting Shut Down by Google [shorts] - 12:31
  • Google Penalties - 14:05 
  • Running a Content Business vs Product Business - 14:53
  • Amazon Only Rewards Marketing > Quality [shorts] - 15:19 
  • Difference Between Amazon and Google - 18:34
  • Being Labelled as "Gurus" - 22:06
  • Difference Between Ecomcrew vs. Gurus - 27:58
  • Pros of Building a Community - 29:17
  • Cons of Building a Community - 31:40
  • The Full Customer Funnel of Ecomcrew Premium - 32:46
  • Networking with Ecomcrew - 35:52
  • New Ecomcrew Premium Features - 37:11 

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 

Nov 13, 2023

Mike speaks to PPC Expert Lucas Kwiatkowski from Nomadz about the things you need to do to improve your Amazon PPC, where you can find long tail keywords, and how to lower your ACoS.

 

Over the past 6 months, I've been diving back into the weeds of the business. So far, one of the biggest "weeds" would be optimizing my PPC spend and overhauling it to be as efficient as possible, without costing me a fortune. 

 

And so, the research started. One of the biggest resources that I've learned from is Nomadz, and their Youtube Channel. To pay it forward, I've asked Lucas Kwiatkowski to come on the podcast and talk about everything you need to do for Amazon PPC in 2024 and beyond. 

 

If you'd like to skip ahead to the juicy parts, here's some timestamps: 

  • Introduction - 0:00
  • How Nomadz Got Started - 1:40
  • Improving Your Account - 3:35
  • "How long until you see results from your ad campaigns?" - 6:47
  • Best Keyword Quantity - 9:44
  • Adjusting for Top of Search in Q4 - 10:05
  • 12:40 - 14:30 shorts
  • How to Use the Peel, Stick and Block Strategy - 16:46
  • Dealing with Too Many Keywords - 18:45
  • 21:27 - 22:20 shorts
  • 23:38 - 24:08 campaign score shorts
  • Where to Get Long Tail Keywords - 24:25
  • Organic vs. PPC - 26:45
  • Video Ads - 29:23
  • PPC Training with Nomadz - 31:50

 

Lucas, thank you again for coming on the podcast to talk about all things PPC. We've definitely given the audience more than enough tips to learn about how to optimize their PPC strategies. 

 

If you're interested in Lucas and Nomadz, check out Nomadz

 

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 

 

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 

 

Until next time, happy selling!

Nov 6, 2023

4 months after Mike scaled down his team, Dave checks in with him and how it feels like to get back in the weeds of his ecommerce business.

 

Growing a team is second nature when revenue grows. 

 

It's a natural by-product of success, to help the business grow even more in the next year. 

 

But what is it like to maintain a $5M ecommerce business when you only have 1-2 employees? Dave is on the podcast today to check in on Mike 4 months after scaling down from a 20+ person team, to 1-2 employees for his ecommerce businesses. 

 

They'll be discussing the differences of employees vs. no employees, contractors, and how being nice can do more bad than good. 

 

If you've been thinking about scaling up your team, this episode is definitely for you. 

 

Here are some timestamps to skip to your favorite parts: 

  • 0:00 - Introduction
  • 1:13 - Current Team Status
  • 2:41 - Does everyone hit a stage where they don't want to manage?
  • 3:32 - Employee Loyalty
  • 7:27 - Generational Differences with Employment
  • 11:28 - Pros and Cons of Contractors
  • 13:11 - The Problem with Being Too Nice
  • 13:54 - Feeling Bad About Assigning Mundane Tasks
  • 22:28 - Pros of Being A Solopreneur
  • 32:55 - Cons of Being A Solopreneur
  • 35:49 - Losing Out On Growing As A Leader
  • 38:51 - ROI on Employees
  • 41:50 - Going to the Vegas Sphere 

 

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 

 

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 

 

Happy listening, and until next time, happy selling! 

 

 

1