Lianna Patch from Punchline Copy is back on the podcast to talk about how AI has affected her copywriting company, how she uses AI in her business, and why copywriters should embrace AI.
Today, we're joined by Lianna Patch of Punchline Copy. I first met Lianna as one of the speakers during ECF Live 3-4 years ago, and I absolutely loved her presentation. Since then, I’ve had her on the show back in Episode 307 to talk about improving conversions through copy and now she makes her appearance again!
Lianna Patch is back on the podcast to delve into AI's influence on copywriting and what it means for the industry. As AI technology continues to advance, the knee jerk reaction always seems to revolve around how AI will be replacing people and their skills, so I knew I had to get Lianna’s opinion as an expert copywriter.
Timestamps:
Lianna, thank you for joining me on today’s episode. If you’d like to contact Lianna for any business inquiries, reach out to her on twitter or on her website, PunchlineCopy.
If you enjoyed this episode, don’t forget to leave us a review on iTunes.
Happy selling and we’ll see you in the next one!
The numbers are out! In this episode, Mike and Dave unpack the recently concluded 2023 version of our Amazon Consumer Behaviour survey, and compare the results against last year.
Dave and I are thrilled to present our second annual consumer research report. We explore intriguing insights into consumer preferences, buying behavior, and the growing significance of product authenticity.
We discussed Prime Day's influence on consumer behavior, identified the most "evil" tech company, and analyzed shopping trends during Black Friday. The reported increase in sales on walmart.com surprised us and sparked speculations about its impact on Amazon's market share.
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We hope you enjoyed our engaging exploration of the dynamic landscape of online shopping. Until next time, happy selling!
With the recent sale in the rear view mirror, Mike talks about the plans he has for the future and what business he's thinking of getting into next to focus 100% of his attention on.
Today, Dave and I are diving into some events this year that have led to me ultimately choosing to let go of all my brands. We discussed a little bit on the last podcast episode, but Dave and I also discuss the rest of my plans for the future and moving towards embodying The One Thing.
Here’s a few specific questions that Dave tossed out:
Were your other businesses being negatively impacted while you were a CEO for this previous project?
What’s the maximum amount of businesses should a person have while giving a reasonable amount of attention to?
What’s the next business for Mike?
Timestamps:
00:00 - Introduction
01:35 - Reflecting on the recent sale of our business
03:09 - Lessons learned and evaluating decisions
09:21 - Balancing multiple projects and finding focus
20:54 - The Benefits and Challenges of Multiple E-commerce Brands
22:19 - Focusing on a Single E-commerce Brand
25:44 - The Decision to Sell Off Brands and Find the One Thing to Focus On
27:24 - Vision for the Future and Buying a Business
33:04 - Reflecting on the Frustration of Selling the Previous Business
36:44 - Changing Business Landscape
39:11 - Excitement for a New Business Venture
So stay tuned, as we continue to explore this ever-evolving industry together!
I hope you took away some valuable insights from this episode that you can use to sort out your business goals for this year. Don’t forget to leave us a review on iTunes if you enjoy our content.
Happy selling and I’ll see you on the next one!
Mike Jackness talks to Chris Duty of Quiet Light Brokerage to dive into the challenges that they faced when trying to sell one of Mike’s most recent business acquisitions, and the string of bad luck that Mike faced along the way.
After 3 years, I’m glad to announce that I’ve sold one of my businesses.
Joining me today is the broker that helped me with the transition, Chris Duty from Quiet Light Brokerage. Chris and I explore the process of selling a business that I, alongside investors from ECF Capital, acquired in late 2020, and what transpired along the way (which includes some unfortunate events).
One of the key takeaways from this episode is that the process isn’t over until it’s over.
Some roadblocks might pop up along the way, but it’s always important to move onto the next step until the whole process is complete. If you’re considering on selling your business, or if you want to hear the fun (or unlucky) details of my journey in trying to sell this business, today’s episode is definitely one to save.
Here’s today’s main points
We hope today’s episode was useful to you. If you want to get in touch with Chris you can find him at Linkedin or you can check out the company at QuietLight.com. If you want to check out how Mike planned to grow this ecommerce business back in 2021, you can check it out here.
If you have any questions or anything you’d like us to discuss on the podcast, you can now email us directly at support@ecomcrew.com! Also, we would really appreciate it if you would leave us a review on iTunes.
Thanks for listening!
Welcome to today's episode where we delve into the transformative power of AI in the realms of e-commerce and search engine optimization (SEO).
With the ever-increasing integration of AI technologies, businesses and content creators must understand the implications and opportunities that lie ahead.
Join Jeff and I as we unravel the impact of AI on the customer journey, the future of search queries and content creation, and the role of large language models like Chat GPT. The world of e-commerce is evolving, and it's time to explore the possibilities that AI brings to the table.
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As we wrap up today's discussion on the influence of AI on e-commerce and SEO, we find ourselves at the precipice of an exciting yet uncertain future. The rapid progress of AI technologies presents both challenges and opportunities for businesses and content creators. Adapting to this changing landscape requires a proactive approach and a willingness to embrace new AI tools and strategies.
While the future may bring uncertainties, we believe in the enduring value of SEO and the importance of staying informed and open-minded. By harnessing the power of AI as our ally, businesses can thrive in the evolving digital world.
We encourage our listeners to remain curious, keep exploring, and seize the potential that AI offers in reshaping e-commerce and SEO. Thank you for joining us, and until next time, stay curious and embrace the power of AI.