For this episode of Under The Hood, Mike gives advice to Lisa Guenst–dental hygienist and owner of ToothShower, an innovative dental water flosser–on how to boost sales and get a business ready for selling.
Over two decades of working as a dental hygienist, Lisa Guenst noticed how a lot of patients she encountered hated using string floss.
However, part of her profession is advocating for oral health, so as an alternative to help prevent gum disease, she always suggested using a water flosser instead.
While she did see significant improvement in her patients, they did complain that most water flossers were cumbersome and quite messy to use.
This was the impetus behind Lisa creating ToothShower, a water flosser that is powered by your own shower – no need for batteries or for plugging into an outlet.
After launching a Kickstarter campaign in 2017, the company and its flagship product (now with an impressive range of accessories) have become quite the lucrative business.
Pre-Covid, ToothShower had been selling exclusively on its website. It wasn't until the pandemic that ToothShower transitioned to being an Amazon business.
Thus, Lisa sought our help on how to navigate the unique challenges that come with being an FBA business, especially for a product that’s as disruptive as ToothShower.
From refining your Amazon listing to optimizing SEO, I guide Lisa in increasing her sales and getting her business ready for selling when she decides to exit down the line.
That’s it for this week’s podcast. If you want to be featured in our next Under The Hood episode and get advice from us firsthand, fill out this form and we’ll check it out.
Also, don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!
In February, we raked in a total of $621,816, compared to March's revenue numbers, where we broke past the $700,000 barrier. IceWraps continues the upward trend in sales, but one thing remains to be a source of difficulty: logistics.
All in all, several factors played into this outcome, but the increase in freight rates continues to be a headache.
That’s it for our Brand Report for March 2022. While we’re certainly hoping for better days, March was definitely the best so far.
If you want to see a more detailed and comprehensive breakdown of our revenue numbers for the past few months, check out the blog post up on our website.
Don’t forget to leave us a review over on iTunes if you enjoy our podcast. Tune in next month for our April Brand Report. Till then, happy selling and we’ll see you in the next one!
Shortly after we released the blog post and podcast about Knitting.com, we got into hot water with members of the knitting community.
While we’ve gotten some pretty harsh comments, we’ve also received helpful advice from knitters that we will definitely implement as we grow this business.
Looking back, we realized that there were certainly points we could’ve articulated better, but there’s no point in dwelling in the past.
In this podcast, we hope to shed light on our business plan and hopefully, clarify some details.
Timestamps:
When we launch Knitting.com later this year, we hope to put out a content website and a lineup of quality products that hopefully novice knitters will find useful and beneficial.
That’s it for this week’s episode. Feel free to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!