Episode 92: Analyzing Amazon PPC Campaigns with Brian Johnson of PPC Scope

My guest today is Brian Johnson of the software company PPC Scope and online course Sponsor Products Academy. Brian has been selling online for a number of years now and has really found his stride on Amazon. On today’s episode, Brian talks about his selling background and explains why he dove into PPC advertising. This a really meaty episode and there is a lot of information crammed into it.

If you are an established Amazon seller or just getting started this episode will offer some golden advice to make your business grow.

Here’s what we covered in today’s episode:

• How Brian and I met.
• Brian’s long business journey.
• How Brian learned PPC advertising.
• The importance of adapting in business.
• The most effective way to use PPC advertising on Amazon.
• The biggest mistakes sellers make in PPC advertising.
• How to use your PPC knowledge off-Amazon.
• Where Amazon is heading in their PPC advertising evolution, in Brian’s opinion.

If you are wanting to get started in PPC advertising on Amazon, start with Brian’s Facebook group called Amazon PPC Troubleshooting. Then check out his software PPC Scope and sign up for his course called Sponsored Products Academy. Let Brian show you the most effective way to use this valuable tool!

Resources Mentioned Today:

Amazon

Amazon PPC Troubleshooting Facebook Group

Jump Send

PPC Scope

Sponsored Products Academy

If you have any questions or anything you’d like us to discuss on the podcast you can now email us directly at ecomcrew.com!  Just send those emails to [e-mail]. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!