Entrepreneurs don't start an ecommerce business with accounting as their first priority.
Unless they're an accountant, or if they're really into numbers, there's simply just more exciting things to look forward to in ecommerce, whether it's launching a new product or brainstorming launch strategies to get more and more sales. It's only human to go after the more exciting things in business.
However, we can't ignore the numbers forever. At some point, we'll be looking at our sales reports for the quarter and worrying about whether we paid that one SaaS program, or that trusty supplier, when in reality, the sales reports for the quarter were actually fantastic. I know I'm not the only one that's felt that way.
So today on the podcast, I brought on my dear friend Isaac Smith from Summit Ecommerce to talk about his personal experiences with accounting and some of the struggles that he's been through because of it. It just goes to show how important it is to look at your numbers on a constant basis, and why we as entrepreneurs, should ignore it no longer.
Here's a list of topics that we talk about, with timestamps:
If you guys are interested in the Summit that Isaac and Mike were a part of earlier this year, or Isaac's podcast, head over to surviveandthriveecommerce.com to see recordings of great entrepreneurs (including Mike!) give their talks.
If you want to learn more about cash management and need help in learning the books of your ecommerce business, Isaac is holding a special cash strategy session that'll give you 3 actions to survive this pandemic for absolutely free.
If you have any questions for Isaac, you can contact him through his email: isaac@summitecommerce.co.
We're holding a special Public Q&A Webinar on July 15th, 10am PST where you guys can ask us any ecommerce related questions about your businesses or our businesses! Sign up now to secure your seat and the opportunity to ask your questions live during the webinar!
Happy Selling!