For this episode of Under The Hood, Mike gives advice to Lisa Guenst–dental hygienist and owner of ToothShower, an innovative dental water flosser–on how to boost sales and get a business ready for selling.
Over two decades of working as a dental hygienist, Lisa Guenst noticed how a lot of patients she encountered hated using string floss.
However, part of her profession is advocating for oral health, so as an alternative to help prevent gum disease, she always suggested using a water flosser instead.
While she did see significant improvement in her patients, they did complain that most water flossers were cumbersome and quite messy to use.
This was the impetus behind Lisa creating ToothShower, a water flosser that is powered by your own shower – no need for batteries or for plugging into an outlet.
After launching a Kickstarter campaign in 2017, the company and its flagship product (now with an impressive range of accessories) have become quite the lucrative business.
Pre-Covid, ToothShower had been selling exclusively on its website. It wasn't until the pandemic that ToothShower transitioned to being an Amazon business.
Thus, Lisa sought our help on how to navigate the unique challenges that come with being an FBA business, especially for a product that’s as disruptive as ToothShower.
From refining your Amazon listing to optimizing SEO, I guide Lisa in increasing her sales and getting her business ready for selling when she decides to exit down the line.
That’s it for this week’s podcast. If you want to be featured in our next Under The Hood episode and get advice from us firsthand, fill out this form and we’ll check it out.
Also, don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!