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The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
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Now displaying: February, 2024
Feb 26, 2024

Leslie Pierson, Shark Tank Winner and founder of GoodHangUps, joins Mike on the podcast to talk about how she got started in eCommerce, how one unexpected night eventually lead her to appear on Shark Tank, and how she is technically her son's employee. 

 

Shark Tank is one of the biggest reality TV shows that almost every business owner knows about. It's not everyday that we get to interview a winner on the podcast. 

 

But Leslie Pierson isn't just a typical business owner: she's an Ecomcrew Premium member. 

 

In this episode, we get to talk about the multiple things that led to how she built a Shark Tank Winning Business. From starting with selling laptop skins, to building a business out of a 7 year old's idea, Leslie covers her ecommerce journey from start to present. 

 

Leslie, thank you for the absolutely delightful conversation, it's been my favourite episode to record out of all 500 or so episodes. I hope to see you more in person, and I wish you and your family all the best with Tacos vs. Burritos. 

 

If you have any questions or any topics you’d like us to discuss on the podcast, you can now email us directly at support@ecomcrew.com! Also, we would really appreciate it if you would leave us a review on iTunes

 

Thanks for listening!

Feb 19, 2024

Mike Beckham, a 9 Figure Business Owner, is on the podcast with Mike today to talk about what he'd do differently if he were to start building a 9 figure business all over again. We dive into how and why brand story is so important, and the uncommon mindset Mike Bekham uses to perpetuate business growth.

 

Its hard enough trying to start an ecommerce business.

 

Being a solopreneur means you'll have to be on top of your inventory levels, your PPC Campaigns, while also writing blog articles, making Youtube videos about your product and not to mention getting UGC from influencers. 

 

But what does a 100+ person company look like? Better yet, what did it take to get to be able to sustain that level of overhead? 

 

We've invited Mike Bekham, the co-founder of Simple Modern and 9 Figure Business Owner, to the podcast to ask him the golden question. If he had to do it all over again, what would he do differently? 

 

We talk about how being part of a community and choosing the right niche can open up more growth opportunities than you realize, and how building a brand starts internally. 

 

Here's some timestamps to help you along: 

  • 0:00 - Introduction 
  • 0:31 - Podcast Start 
  • 1:39 - Being a Part of an Amazon Community 
  • 6:55 - "What Would You Do Differently?"
  • 7:44 - Playing to your strengths 
  • 8:34 - Choosing a product niche 
  • 14:53 - Product Differentiation
  • 17:07 - Differentiation without millions in capital 
  • 24:13 - How Mike makes sure everyone's winning 
  • 30:42 - What Mike's learned over the years 

 

Mike, thank you for coming on the podcast and sharing all of the things you'd consider heavily when starting over. I hope that everyone who listens enjoyed the episode as much as I had recording it with you, and wish you well for the rest of the year.  

 

 If you want to get in touch with Mike, you can find him at Linkedin or you can check out his Twitter. 

 

If you have any questions or any topics you’d like us to discuss on the podcast, you can now email us directly at support@ecomcrew.com! Also, we would really appreciate it if you would leave us a review on iTunes

Thanks for listening!

Feb 12, 2024

John Terry joins Mike in today's episode as a follow up from his Under the Hood Episode 417 where he talks about how COVID & the political climate affected his business, and how going into retail ultimately killed his consumer packaged goods (CPG) business.

 

Today's episode is one that left me absolutely speechless during recording. 

 

It's a hard topic to talk about when listing down a bunch of mistakes, but it's infinitely more difficult to talk about when the list of mistakes eventually lead to the death of your business. 

 

Nevertheless, I commend John for coming on today to talk about how his business ended up this way, the "trap" of going into retail, and advice for those looking to expand into selling in any big box retailer. 

 

Here's some timestamps to help you along: 

  • 0:00 - Introduction 
  • 2:47 - Podcast Start 
  • 3:03 - Under the Hood Overview
  • 4:31 - Meeting with Walmart
  • 7:16 - The Second Mistake 
  • 7:48 - Kroger Reaching Out 
  • 9:13 - Ordering Inventory for Retail 
  • 11:34 - Kroger Privacy Around Logistics
  • 12:35 - Kroger's Costs 
  • 13:41 - Backing out from Kroger
  • 14:42 - First Warning 
  • 15:10 - Skyrocketing costs
  • 18:27 - Poor performance in Walmart
  • 20:24 - The goal moving forward
  • 21:36 - Buying back inventory from Walmart 
  • 22:25 - Why the product failed in retail
  • 25:39 - Where to go from here
  • 28:00 - Mike's advice
  • 32:02 - John's advice to entrepreneurs 
  • 37:21 - John's public adjusting business 

 

John, I can't thank you enough for coming on the podcast and sharing all of the painful things you went through. I hope that someone listens to the episode and knows not to get into retail for the prestige of it. 

 

We hope today’s episode was useful to you. If you want to get in touch with John, you can find him at Linkedin or you can check out his company, Crossroads Insurance Recovery. If you want to check out John's previous episode, click here.

 

If you have any questions or any topics you’d like us to discuss on the podcast, you can now email us directly at support@ecomcrew.com! Also, we would really appreciate it if you would leave us a review on iTunes

 

Thanks for listening!

Feb 5, 2024

Chris Duty is back on the podcast as a special guest to talk about all the types of add backs you need to know when selling your ecommerce business. The inspiration for today came from a listener submitted question, which asked "what type of add backs can I negotiate when selling my ecommerce business?"

 

When selling an ecommerce business, its important for owners to be compensated for the stressful one-time events that was experienced in the last 12 months when going to sell. 

 

These are called "Add Backs", but what are they exactly? 

 

I've invited Chris Duty, an advisor from Quiet Light Brokerage, to talk about the various types of Add Backs that you need to know about, why they matter, and how it can significantly impact the valuation of a business to potential buyers. 

 

Here's some timestamps for your convenience: 

  • 0:00 - Introduction 
  • 0:31 - Ad Spot 
  • 2:46 - Background of Today's Subject
  • 4:50 - What is an Add Back? 
  • 7:16 - Accrual Accounting
  • 11:04 - Owner Salaries 
  • 13:20 - Value of Working Less 
  • 16:13 - Payroll Taxes / Income Taxes 
  • 17:53 - Trademarks, Copyrights, Patents and Other Legal Fees
  • 19:44 - Change in Service Provider Costs 
  • 20:26 - Employee Removal Costs  
  • 22:21 - How Mike Views Add Backs 
  • 27:33 - Cash Back / Points Credit Cards 
  • 30:26 - What if you use a regular credit card?
  • 31:51 - Masterminds & Ecommerce Courses 
  • 32:27 - Lowered COGS 
  • 37:46 - Negative Add Backs 
  • 39:51 - Price Changes 
  • 43:33 - Conclusion 

We hope today’s episode was useful to you. If you want to get in touch with Chris you can find him at Linkedin or you can check out the company at QuietLight.com. If you want to check out Chris' previous episode, click here.

 

If you have any questions or any topics you’d like us to discuss on the podcast, you can now email us directly at support@ecomcrew.com! Also, we would really appreciate it if you would leave us a review on iTunes

 

Thanks for listening!

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