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The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
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Now displaying: April, 2023
Apr 24, 2023

In this EcomCrew Podcast episode, Daniel and I delve deep into the world of email marketing and retention marketing in the e-commerce industry. We share our their experiences and insights on why email marketing remains an essential tool for businesses, despite predictions of its decline.

 

We also touch on the importance of building community and trust with customers, and show successful examples of companies using email and SMS marketing effectively, as well as the potential of loyalty programs to drive business growth.

 

Timestamps:

  • Intro - 00:00
  • Daniel's e-commerce and email marketing journey - 01:14
  • Email's continued effectiveness despite claims of its decline - 04:05
  • The rise and fall of Messenger chatbots - 06:06
  • Differences between consumer and business owner email inboxes - 07:26
  • Decreasing open rates in MailChimp's report - 08:35
  • Generating revenue through trust and community-building content emails - 10:19
  • Engaging customers with community photos, tips, and tricks - 11:11
  • Good email marketing's impact on small businesses - 14:36
  • A lack of good e-commerce email marketing examples - 16:16
  • Measuring time between first, second, and third orders - 20:37
  • The potential of SMS marketing - 22:41
  • Generating additional revenue through loyalty programs - 26:29
  • Learning from big brands with effective loyalty programs - 33:55

 

Email marketing has proven to be a powerful tool in the ever-evolving landscape of e-commerce.

 

It is crucial for businesses to create engaging content and focus on building trust, community, and lasting relationships with their customers. With that being said, companies should also concentrate on customer retention and repeat purchases by leveraging effective email and SMS marketing strategies and implementing well-designed loyalty programs. 

 

Successful loyalty programs not only boost customer engagement and sales but can also significantly raise the company's valuation. Businesses should look to learn from the successes of established brands with effective loyalty programs and adapt their strategies accordingly.

 

I want to thank Daniel for taking time out of his busy schedule to discuss the landscape and future of email marketing. 

 

If you want to know more about Daniel and his business, check out the links on his site and his podcast below. 

Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode.

 

Until the next one, happy selling! 

Apr 24, 2023

In this EcomCrew Podcast episode, Daniel and I delve deep into the world of email marketing and retention marketing in the e-commerce industry. We share our their experiences and insights on why email marketing remains an essential tool for businesses, despite predictions of its decline.

 

We also touch on the importance of building community and trust with customers, and show successful examples of companies using email and SMS marketing effectively, as well as the potential of loyalty programs to drive business growth.

 

Timestamps:

  • Intro - 00:00
  • Daniel's e-commerce and email marketing journey - 01:14
  • Email's continued effectiveness despite claims of its decline - 04:05
  • The rise and fall of Messenger chatbots - 06:06
  • Differences between consumer and business owner email inboxes - 07:26
  • Decreasing open rates in MailChimp's report - 08:35
  • Generating revenue through trust and community-building content emails - 10:19
  • Engaging customers with community photos, tips, and tricks - 11:11
  • Good email marketing's impact on small businesses - 14:36
  • A lack of good e-commerce email marketing examples - 16:16
  • Measuring time between first, second, and third orders - 20:37
  • The potential of SMS marketing - 22:41
  • Generating additional revenue through loyalty programs - 26:29
  • Learning from big brands with effective loyalty programs - 33:55

 

Email marketing has proven to be a powerful tool in the ever-evolving landscape of e-commerce.

 

It is crucial for businesses to create engaging content and focus on building trust, community, and lasting relationships with their customers. With that being said, companies should also concentrate on customer retention and repeat purchases by leveraging effective email and SMS marketing strategies and implementing well-designed loyalty programs. 

 

Successful loyalty programs not only boost customer engagement and sales but can also significantly raise the company's valuation. Businesses should look to learn from the successes of established brands with effective loyalty programs and adapt their strategies accordingly.

 

I want to thank Daniel for taking time out of his busy schedule to discuss the landscape and future of email marketing. 

 

If you want to know more about Daniel and his business, check out the links on his site and his podcast below. 

Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode.

 

Until the next one, happy selling! 

Apr 17, 2023

In today's episode, Jake is back to discuss the findings from their annual State of the Amazon Seller Report; on topics like Amazon Seller Profitability, the effect of tariffs and freight costs on sourcing decisions, the changing landscape of Amazon advertising, and the importance of diversifying your online presence.

 

This comprehensive report surveys more than 2,000 Amazon sellers, providing critical insights into the latest trends, challenges, and opportunities in the industry. 

 

Timestamps:

  • 00:00 - Introduction and overview of the State of the Amazon Seller Report
  • 01:25 - Importance of the report and how it helps sellers benchmark their performance
  • 03:35 - Discussion on the trend of sourcing from China vs. the United States
  • 07:32 - The impact of tariffs, COVID, and logistics on sourcing decisions
  • 09:37 - Challenges in finding US-based suppliers and potential business opportunities
  • 11:32 - Strong profit margins reported by Amazon sellers
  • 12:37 - Comparing the profit margins of Amazon sellers to small businesses in the US
  • 13:25 - The challenges of running an Amazon-only business vs. an off-Amazon brand
  • 15:39 - The benefits of selling on Amazon, including ease of customer acquisition
  • 17:30 - The learning curve associated with starting an Amazon business
  • 18:38 - Interest in tracking the trend of net profit for Amazon sellers
  • 19:33 - Increase in profitability for surveyed sellers
  • 20:18 - The challenges and additional costs of running an e-commerce business
  • 23:43 - Challenges with Amazon fees and the need to pivot
  • 24:18 - Shifts in advertising spend across platforms
  • 25:17 - Using influencers for advertising and video creation
  • 27:24 - Trends in Amazon advertising and FBA fees
  • 29:05 - Exploring Google ads for more cost-effective advertising
  • 30:42 - Benefits of off-Amazon advertising and organic search rankings
  • 32:47 - Top product categories and market trends
  • 35:40 - Discussing changing product categories in the report
  • 37:20 - Top challenges for Amazon sellers
  • 38:14 - Issues with optimizing product listings
  • 38:49 - Introducing AI Assist for Jungle Scout
  • 40:23 - Productivity benefits of using AI Assist
  • 42:42 - Main topic: Top concerns for Amazon sellers
  • 43:17 - Increasing cost of goods and its impact on sellers

 

I want to thank Jake for joining me for this very insightful episode.

If you want to dig deeper, check out the full 2023 State of the Amazon Seller Report here

Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode. Until the next one, happy selling! 

 

Apr 10, 2023

With Seller Summit 2023 coming up in May, Mike and Steve Chou reflect on the value of events, revisit some of their favorite memories, and how its impacted their lives in more ways than one. 

 

Masterminds are one of my favorite segments of a live event. Whether it be EcommerceFuel, Seller Summit, or whatever event that takes place, Masterminds give everyone an opportunity to voice out their problems and get actionable advice from a like-minded group of people. 

 

Steve and I first met during Andrew Youderian's event, at a Mastermind where Steve asked the table for a critique of his website, and we've been friends ever since then. 

 

This episode is more of a fun recap rather than an actionable advisory, but there's a few takeaways to learn from this episode. You'll learn about

  1. The costs of cranking up, and keeping your work burner as high as possible. 
  2. How opening up and trusting like-minded individuals can be more valuable than you think. 
  3. Why it's good to have a group of friends that can't relate to your entrepreneurial lifestyle.

 

Timestamps: 

  • Intro - 00:00  
  • An overview of what Seller Summit is, and how it's different - 2:42 
  • How Mike and Steve Chou met for the first time - 5:06 
  • TAKEAWAY #1: Masterminds give you the advice you need to hear, without the fluff - 7:33
  • How Steve Chou got into selling on Amazon - 9:58 
  • How Steve Chou got marital advice at a Mastermind - 12:22 
  • How Steve Chou saved Mike's marriage - 14:08
  • How Steve Chou made $60k in 90 minutes - 18:03
  • How Mike deals with old friends who aren't in eCommerce - 20:51
  • Why venture backed businesses are a different gamble - 23:40 
  • Steve and Mike's experience investing on an eCommerce business together - 25:15 
  • Why it's important to surround yourselves around those who trust you - 27:55
  • How events during the pandemic weren't the same - 33:55
  • Seller Summit 2023 details - 36:08

 

Lots of thanks to Steve for doing this episode with me. If you're thinking about going to Seller Summit, here's a link with a special discount code for Ecomcrew listeners. You can check out all of Steve's other awesome stuff over on mywifequitherjob.com

 

If you enjoyed this episode, don’t forget to leave us a review on iTunes. Until the next one. Happy selling!

Apr 3, 2023

Dave talks about his recent experience traveling back to China after three years of lockdown, from airport and visa requirements, things to do for ecommerce sellers, and cultural shifts.

 

China, the factory of the world, has once again opened its doors to foreigners after several years of lockdowns and COVID restrictions.

 

Fortunately for EcomCrew listeners, Dave just came back from his first trip to China post-COVID, and he’ll be sharing some of the biggest changes you want to take note of when planning your own trip down south soon. 

 

This episode will cover things like China’s current rules regarding old and new visas, practical tips for navigating customs and other travel requirements, and a few changes you might notice when in China. 

 

Timestamps: 

  • 00:00 – Intro

  • 01:23 – China has started honoring old visas; How to secure new visas

  • 04:09 – Flights to China are extremely expensive

  • 05:57 – You need an online customs declaration when entering/exiting China

  • 08:37 – Need-to-knows about COVID tests, vaccinations, and masking

  • 11:15 – Should you head over to China for trade shows in the Spring?

  • 13:26 – Big changes for foreigners traveling to China over the past three years

  • 20:04 – Odd and fun things you’ll notice when heading back to China this year

  • 22:02 – Overall attitudes towards the west and Xi Jinping

  • 24:40 – Final thoughts on going back to China

Resources mentioned: 

 

We hope this episode helps you strategically prepare and make the most out of your upcoming trip to China. Please do leave us a review on iTunes if you enjoy this kind of content.

 

Happy selling, and we’ll see you in the next one!

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