With the holidays just around the corner, Dave and I thought it would be the perfect time to talk about seasonal products, their pros and cons, and the best ways to optimize them for maximum profit.
But we aren’t just talking about Christmas lights and “4th of July” merch. We acknowledge that there’s a seasonality factor to every product, and we discuss this using our own brands as examples.
Timestamps:
Speaking of products, if you want yours to stand out, we have some tricks up our sleeves that have helped our listings rank higher and our revenue grow. The great thing about it is that you don’t need to make any overwhelming changes.
If you want to know more, join us on November 12 at 10 AM (PST). This is a free public webinar, and we’re more than happy to answer your questions.
If you like this episode, please leave us a review over at iTunes.
Happy selling!
Email marketing is still important, but that alone is no longer enough these days. Ecommerce business owners need to look into all the possible communication channels that may be used to improve customer relations.
In this episode, our guest is the co-founder and CEO of Omnisend, Rytis Lauris. He talks about omnichannel marketing and how businesses can make the most out of various channels of communication by integrating them into a single system where data can be collected from all of them.
Timestamps:
Check out Omnisend and its useful services! And because you’re an EcomCrew podcast listener, you can get 30% off your first three months. Just use the discount code ecomcrew3x30 to start enjoying their tools.
You can also reach out to our guest at rytis@omnisend.com.
Aside from marketing automation, another thing you can do to increase your revenue is to actually improve your products. Marketing is one thing, but having superior products ensures that your brand maintains loyal customers.
Over the years, we’ve done a lot of improvements on our products and are continuing to do so. If you want to know how we did it, join us on November 12 at 10 AM (PST) for a free webinar about product differentiation and how to do it properly.
Until then, happy selling!
Welcome to Episode 339 of the EcomCrew podcast! In this episode, we decided to have a little fun by talking about the funny (albeit stressful) customer experiences we had while running our ecommerce business.
Joining me in the podcast is Meredith Erin, co-founder of Boredwalk, a company that sells creative apparel. Meredith started the business in 2014 right in their garage together with her now-husband Matt.
In this episode, you get to hear about some of the things we had to go through in order to keep our customers happy. We laugh about it now, but surely, it caused us some serious problems when we were dealing with them.
Timestamps:
If you want to spice up your wardrobe, check out Meredith’s company, Boredwalk, and discover your next statement shirt!
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This November 11 at 10 AM (PST), we will be talking about product differentiation and how you can improve your products to make it stand out from those of your competitors.
Product differentiation is one of our most favorite topics at EcomCrew because it truly makes a difference in terms of revenue as well as the overall customer satisfaction.
This webinar is completely free, so sign up now to reserve your seat.
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For those of you who haven’t tried EcomCrew Premium yet, now is the perfect time to do so. We will be relaunching on Black Friday, and this will be the last time we’re going to do so in 2020.
We have some sweet deals for you, so don’t miss it! Sign up for the waiting list today.
Welcome to Episode 338 of the EcomCrew podcast! Today, Dave and I are doing something new. We’re not just gonna be talking about ecommerce. We’re also gonna dive into the business books that shaped us into the people we are today.
These books were highly influential especially as to how we handle our teams and operate our businesses in general. We talk about some highlights of the books and how we implemented what we learned into running our brands.
Timestamps:
If you loved this episode, listen to E175 of the podcast to get to know more about Mike and how he started his ecommerce journey.
For those of you who are still on the fence about availing of our paid services, now’s the time to take the leap!
EcomCrew Premium is reopening on Black Friday, and we have a very special promotion for you! This will be the last time in 2020 that Premium will reopen, and because of the spirit of the holiday, we’re giving a special offer to those who will sign up.
Speaking of special offers, our friends over at Captain AMZ has one for EcomCrew podcast listeners.
If you’re an Amazon seller, you know how important good reviews are for your business. Captain AMZ can help you automatically request reviews and feedback and track all of them in one place.
Just head on over to captainamz.com and use the code ecomcrew10 or go to ecomcrew.com/captamz to get 10% off from their services.
If you liked this episode, show us your love by leaving us a review over on iTunes.
Until the next one.
Happy selling!
Welcome to Episode 337! Today, I’m joined by returning guest and fellow friend in the industry who recently became a dad, Jeff Oxford!
Jeff is the founder of 180 Marketing, a site dedicated to helping ecommerce brands with their SEO needs and challenges. Jeff’s an expert in ecommerce SEO, and we can’t think of anyone else better suited to tell us about link building than him.
In this episode, we talk about how important link building is when it comes to increasing your site’s authority and how to avoid penalties from Google by sticking to the white hat tactics.
Specifically, we talk about the following:
Want to hear more from Jeff? You can listen to our first episode with Jeff, where he does an SEO teardown for one of our sites. If you’re interested in getting an SEO teardown for your own website, or just working with Jeff in general, you can reach him at jeff@180marketing.com.
Link building is such an important aspect of improving your Google ranking, which is why our next Secret Sauce episode will be about it. To join, become a Premium member so you can get to ask Jeff your questions and to get access to the replays of all our past Secret Sauce episodes.
Not ready to be a member yet?
Join us on October 14 at 10 AM (PST) for a FREE Public Q&A webinar. We’ll be sharing some general tips and strategies from one of the things we know best: Importing from China.
We’ve been doing in the import game for several years now, and we’ve built up a lot of nifty tips for you. From finding the right suppliers and maintaining a good relationship with them, to making sure your products are up to spec even when you’re not physically in China.
We hope to see you there, and if you like this episode, please leave us a review over on iTunes.
Happy selling!
Welcome to E336 of the EcomCrew podcast! After a long time, Dave and I are finally doing a podcast together, and we’re talking about something juicy.
Some big players in Amazon recently had charges filed against them, which exposed some of the illegal practices sellers do to get their listings to rank higher. In a saturated market such as Amazon, some people are bound to resort to black hat tactics.
If there’s any lesson from this indictment, it’s that illegal acts will eventually get exposed, so it’s best to stick to white hat tactics to save you the trouble.
We’re not lawyers and we won’t even attempt to give any legal opinions about this. We’re looking at this news from an Amazon seller’s point of view. In this episode, you’re going to hear us express our frustrations and concerns regarding these practices because any Amazon seller knows that these have been around for quite some time.
Specifically, we talk about
For more information regarding this topic, check out the article Dave wrote about the indictment.
We’d also love for you to join us on our free webinar on October 14, 2020, at 10 AM (PST). We’re going to be talking about how we successfully imported high-quality products from China and we’re going to share our secrets when it comes to negotiating with suppliers and making sure that our products meet our specifications and quality standards.
If you liked this episode, please leave us a review over on iTunes.