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The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
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Now displaying: December, 2016
Dec 15, 2016

Hey there this is Mike, I’m on my own today, with some really useful information about Facebook ads. So, Facebook is a great way to move your business away from Amazon and build your own platform. Now, Grant and I will talk about Facebook Ads more in depth sometime in January.

However, today I want to talk about some really easy Facebook ad types that have really worked well for me and ColorIt. These 5 ads are really easy to set up and are really affordable from the start. You will get great ROI with these Facebook Ads.

In today’s episode I will tell you about:

  • What are Dynamic Product Ads.
  • The awesomeness of Auto Posting apps.
  • Remarketing or Retargeting Ads.
  • How Klaviyo can help you market to your existing customers.
  • Why you need a Win Back Campaign.
  • What to expect from us in the next few weeks and 2017.

These ads are great starters for anyone trying to use Facebook to build a platform. If you watch the Facebook live playback on this episode, you will see some screenshots I shared during the episode. Just go to Facebook.com/ecomcrew and like our page and you can find the recording of this episode.

Resources Mentioned Today

ColorIt

Cuttingboard.com

Ecom Crew’s Facebook Page

Shopify

Adespresso

Klaviyo

eCommerceFuel Live

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

 
Dec 8, 2016

Hey, it’s Mike again with another solo episode. Grant can’t join us today, but he’ll be back with us soon. Today I want to talk more about ColorIt’s holiday planning. The last time I talked about this I talked about our promotions and our discounts. Today I want to share how all that work paid off for ColorIt these last few weeks.

Today’s Topics:
  • ColorIt’s Thanksgiving Sale.
  • Our best sales days during the holiday.
  • ColorIt’s 12 Days of Christmas promotion.
  • Why you should have narrow holiday sales, instead of site-wide sales.
  • My EcommerceFuel talk and their new website.
  • How to get involved with us over Facebook.

So, that’s our super short episode today. Again if you want to catch our live episodes of these podcasts while we record them, then like our Facebook page.

Resources Mentioned Today:

Ecom Crew Facebook Page

eCommerceFuel

ColorIt.com

12 Days of Christmas Promotion

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

 

 

Dec 1, 2016

Grant is back with us today and we are going to continue our series on How to Get Off Amazon. Today’s episode is part 3. Part 1 was when we discussed PPC (pay per click) ads. Part 2 we discussed the role SEO (search engine optimization) in getting your own site noticed away from Amazon.

Part 3 of this topic is how to use Facebook ads to build an audience. Today we’re going to talk about why people don’t use Facebook ads and how to find your audience in an ocean of Facebook users.

Today’s Topics:

  • How Cyber Monday went for us.
  • The 2 reasons people don’t use Facebook ads.
  • The mistake most ecommerce founders make with Facebook ads.
  • What is interruption marketing?
  • How banner ads have changed.
  • Mike’s strategy of targeting his audience.
  • Grant’s strategy of targeting his audience.
  • How to market to a niche.

Next time we’re going to discuss part 4 of How to Get Off Amazon. Part 4 will be about how to create value for your audience. Mike will also revisit this topic with the best performing Facebook ads. Remember we do a live podcast on our Facebook page every Monday, If you like our Facebook page at Facebook.com/ecomcrew you can join us for the episodes.

Resources Mentioned Today:

Colorit

Cuttingboard.com

Ecom Crew Facebook Page

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

 
 
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