Prime Day is fast approaching and Jake Zaristian from JungleScout is back on the podcast to talk about it. Together, we'll be talking about the strategies that you should be doing before, during and after the biggest shopping holiday of the year.
With the biggest Amazon shopping holiday quickly approaching, Jake is back on the podcast to talk about some tips and strategies that you can incorporate and start assimilating into your business.
Timestamps:
I want to say thank you again to Jake Zaristian from JungleScout for coming on the podcast.
If you're interested in subscribing to JungleScout and want to use our affiliate link, click here.
I hope you enjoyed this latest installment of the podcast. As always, feel free to leave a comment below.
If you think this episode has been useful to you, please take a moment to leave us a review on iTunes.
Happy Selling!
Our guest, Alex Oxford from TaxValet, shares his expertise in Sales Tax, exploring its complexities and implications for entrepreneurs, offering valuable insights and strategies to help you go through the challenging world of sales tax compliance.
While it may not be the most thrilling subject, understanding your obligations and options is crucial for your business's success.
Timestamps:
The podcast emphasizes the need for fair and accountable sales tax regulations, particularly in the context of Amazon and its marketplace practices. Government intervention and realistic thresholds are necessary to level the playing field and protect e-commerce sellers.
It is crucial for businesses to understand their sales tax obligations, make informed decisions, and seek professional assistance, such as that provided by Tax Valet. By engaging with lawmakers, sharing experiences, and advocating for change, we can work towards a more manageable and equitable sales tax system.
Join us next time for more valuable insights on growing your profitable e-commerce brand!
In this episode of the EcomCrew podcast, I’m joined by Michael Epstein, one of the co-founders of PostPilot, a company that helps e-commerce businesses by using direct mail marketing to create memorable customer experiences to increase sales.
We also discuss how PostPilot started and the idea behind going back to physical postcards to advertise products, discounts, and services. We also talk about how companies have been faring after subscribing to their services.
Timestamps:
2:07 — Introduction
6:37 — Inspiration behind PostPilot
8:40 — How to reacquire customers who churned
10:16 — New features PostPilot’s been working on
14:24 — Internal benchmarks to measure for future campaigns
17:48 — Tactics/incentives to reacquire old customers
24:15 — How to use lookalike audience attributes to refine ROAS
27:17 — Abandon cart win-back campaigns
29:15 — Minimum threshold for companies before hitting a benchmark
30:38 — PostPilot’s exclusive offering to EcomCrew members
Thank you so much to Michael for doing this week’s podcast episode with me after I had his co-founder Drew on the podcast a few years ago and learned so much about the growth of their business and their plans for the future.
He was also so kind for giving EcomCrew members freebies in their first few months when they sign up on PostPilot.
If you want to learn more about their business, you can check them out on PostPilot.com.
Don’t forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!
The first Under The Hood episode of the year is finally here! Today I'm joined by Gary Guenst, one-half of the founders of ToothShower, a water flosser powered by your own shower.
If the brand sounds familiar, you might’ve heard it from one of my previous Under The Hood episodes where I chatted with Gary’s wife, Lisa.
Here are some of the questions me and Gary went back and forth with from this episode:
Does the MFN inventory automatically back up FBA inventory if current FBAs run out? - 5:14
Is there a general rule of thumb for running coupons? - 9:25
What's a realistic ROS on Amazon? - 14:10
Are there more businesses leaving Amazon? - 19:48
What kind of businesses should list their products on Walmart? - 21:41
What are the best platforms to find keywords? - 24:18
What companies benefit most from using Helium 10 and Jungle Scout? - 26:26
What is the best way to leverage selling eBooks on Amazon? - 29:29
Which generates higher conversions? Driving customers through listings or to a brand store? - 32:27
How frequently should businesses update backend keywords, brand content story, listings, and a+ content? - 34:37
How do you set a budget for the performance of Amazon ads? - 36:27
Why should a business care about B2B customers in transaction downloads when Amazon sends updates on the number of B2B customers? - 39:39
Is 14 days enough time to generate reasonable data on Amazon ads? - 42:03
How often should a business post on Amazon? - 42:15
Are there any updates on Amazon's liquidation program? - 43:46
Do you have any tips for businesses in the process of launching a downsized product? - 45:27
Gary and I also went over how ToothShower has done since last appearing on the show and their plans to scale their business in the future by using ads and automated tools, on top of their main goal of downsizing some of their products
As mentioned in the episode, here’s a link to one of the best tools to find keywords on Amazon.
If you want a free hour of coaching to help you navigate all the hiccups you’ve been experiencing in ecommerce, we’d love to have you on our next Under The Hood Episode.
If you liked this week’s episode, we would appreciate it if you leave us a review on iTunes. As always, happy selling and we’ll see you in the next one!